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Shoppers to Spend More, Stay Thrifty: Deloitte
Keywords: Retail Market
Shoppers will continue to spend more this year, spurred by a slowly improving job market and an uptick in income, but enough shoppers are still struggling with their finances that any increase will be modest, a retail industry expert said.
Consumers returned to stores en masse in 2010 and gave retailers their best holiday season since before the recession. |
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How to Write Better Commercial Copy
Nothing ruins a good ad campaign faster than bad commercials, and in this instructional webinar, you'll learn fresh strategies for Creating Commercial Copy That Gets Results.
RAB's John Potter will show you how to brainstorm ideas that engage consumers, how to get client buy-in, and how to keep your spots from being boring, while also outlining the three elements that no commercial should be without.
This presentation is scheduled for Thursday, January 20, at 10 AM (Central). For more information and registration details, click here.
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The RAB Revenue Road Show
The Radio Advertising Bureau is launching an In-Market Revenue Road Show focusing on markets in the 50-100 size range. The Road Show, scheduled for first quarter 2011, will include a turn-key training session customized for each market's individual growth revenue needs.
Potential areas to be covered include sales management, business development, creative strategies, advertising and research, and will feature an overall market assessment and opportunities to drive business immediately.
For additional information, contact RAB Member Response at 1-800-232-3131. |
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Auto Insurance Rate Forecast: Cloudy With a Chance of Increases
Keywords: Auto Insurance
For many drivers, trying to figure out where auto insurance premiums are headed is like trying to catch butterflies: Just when you get close, they fly off in another direction.
Many indicators that analysts typically use to forecast premiums have been in flux. Highway miles driven nationally have risen but not as much as last year, and the millions of unemployed drivers are using their cars less than ever. The number of fatal accidents has steadily fallen, but the cost of medical care and car repairs has risen. Auto insurance-related fraud has made a comeback, but tort reform in some states has reduced the number of legal settlements stemming from accidents.
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Pizza Chains Hope to Get a Bigger Piece of the Pie
Keywords: Pizza | Fast Food
A large pizza loaded down with toppings for 10 bucks.
An iPhone app to order your favorite pie.
A new recipe touting a tastier sauce, better cheese combination and flavored crust.
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Daily Sales Tip: Influence, Don’t Just Inform
One of the biggest hindrances to selling success is being informative rather than persuasive. Information overwhelms us. Your role as a salesperson is to make the available information actionable for your buyers. To do that, you’ll need to use all ‘Five Prongs of Persuasion’:
1. Word Choice: Positive, specific, precise words.
2. Rhetoric: Powerful phrasing and graceful grammar that pack a powerful punch on a buyer’s memory.
3. Emotion: Feelings of pleasure, fear, safety, discomfort, pride, acceptance, rejection or prestige.
4. Logic: Reasoning and conclusions drawn from facts, information, opinions or ideas.
5. Trustworthiness: Trust in the principles, values and integrity of an individual or organization.
To persuade, you need to know and use the best words, to establish your own and your organization’s credibility, and to identify the best strategies with each buyer -- whether that be primarily an appeal to emotion or an appeal to logic or a combination of both.
Source: Dianna Booher, CEO, Booher Consultants
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