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Consumers Planning to Spend More, Save Less, Pay Off Debts
Keywords: Consumer Behavior
According to the latest American Express Spending & Saving Tracker, more than half of adults are planning to spend more (14%) or the same (40%) in 2011 than they did last year, with the majority of that spending focused on themselves. |
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Webinar Today!
Nothing ruins a good ad campaign faster than bad commercials, and in this instructional webinar, you'll learn fresh strategies for Creating Commercial Copy That Gets Results.
RAB's John Potter will show you how to brainstorm ideas that engage consumers, how to get client buy-in, and how to keep your spots from being boring, while also outlining the three elements that no commercial should be without.
This presentation is scheduled for today at 10 AM (Central). For more information and registration details, click here.
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Introducing RAB's Online Management Training Program!
Based on the demand for a sales manager training program that does not necessitate travel, the RAB has created its new online Certified Radio Sales Management (CRSM) Course.
Certified Radio Sales Management delivers eight online classes that focus on the issues and topics that GMs and owners have determined are most important to them, including such considerations as hiring practices, compensation, accountability, budgeting systems, inventory pricing and training methods.
For more information, contact RAB Member Response at 1-800-232-3131.
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Survey Finds 51 Percent of Men Are Primary Grocery Shoppers
Keywords: Marketing | Supermarkets
Mom is losing ground to Dad in the grocery aisle, with more than half of men now supposedly believing they control the shopping cart. The implications for many marketers may be as disruptive as many of the changes they're facing in media. |
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Not Your Father's Double-Wide
Keywords: Real Estate - Homes | Mobile Home Dealers
Prefab Market Positions Itself for Housing Rebound
Sandra Beer watched her neighbors in East Chatham, N.Y., devote copious time and sweat equity in building all or part of their homes.
"As a single working mom, I realized I couldn't go that route," says Beer, 51, a fundraiser for a PBS-TV station in Albany. So she explored factory-built options that would be energy efficient. |
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Daily Sales Tip: Sending Business Articles
Ask for permission to send business articles that apply to the prospect's problem. Doing that is as simple as this: "I'm constantly staying on top of industry trends and issues. If, between now and the time I am to follow up, I find an article or an idea that might make sense for you, would you be open to receiving that?"
Securing permission to send articles and ideas gives you permission to "market." Giving them something they can use and giving them something of value instead of "just checking in" sets you apart from everyone else.
Source: Sales trainer/consultant Ryan Sarti
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