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Survey: Restaurant Customers Still Focused on Price
Keywords: Restaurants | Fast Food
Menu prices will pose a dilemma for restaurants this year as operators struggle with rising commodity costs and consumers who remain focused on value, according to a new study by AlixPartners LLP.
In the turnaround firm's survey of 1,000 consumers in December, respondents said they expect to spend 5 percent less on each meal at restaurants this year, or an average of $12.90 per meal versus $13.60 last year. |
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The RAB Revenue Road Show
The Radio Advertising Bureau is launching an In-Market Revenue Road Show focusing on markets in the 50-100 size range. The Road Show, scheduled for first quarter 2011, will include a turn-key training session customized for each market's individual growth revenue needs.
Potential areas to be covered include sales management, business development, creative strategies, advertising and research, and will feature an overall market assessment and opportunities to drive business immediately.
For additional information, contact RAB Member Response at 1-800-232-3131. |
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Introducing RAB's Online Management Training Program!
Based on the demand for a sales manager training program that does not necessitate travel, the RAB has created its new online Certified Radio Sales Management (CRSM) Course.
Certified Radio Sales Management delivers eight online classes that focus on the issues and topics that GMs and owners have determined are most important to them, including such considerations as hiring practices, compensation, accountability, budgeting systems, inventory pricing and training methods.
For more information, contact RAB Member Response at 1-800-232-3131.
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Gen Y Changing Alcoholic Beverages Marketplace
Keywords: Generation Y Market | Liquor/Wine Retailing
Millennials are already redefining the alcoholic beverages marketplace, and their distinctive behaviors and attitudes will have an even more pronounced impact going forward, confirms Nielsen's Millennial Study. |
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Funeral Homes Find New Life by Hosting Other Events
Keywords: Funeral Homes | Bridal Market
Paulita and Tony Flores took their wedding vows in December in an elegant rotunda with marble floors amid glimmering chandeliers and a bubbling fountain.
It didn't bother them that a room down the hall showcased caskets and urns. Or that the building was surrounded by a large cemetery with 100,000 gravestones on 60 acres. Or that on other days, the facility hosts something a lot more somber -- funerals. |
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Daily Sales Tip: Fine-Tune Your Sales Skills
As a sales trainer, I always come back to this and with good reason. The skills you currently possess got you where you are today but they won't get you much further.
During times of economic uncertainty, it is essential to refine your questioning skills and learn to ask some tough questions. How has your customers' buying process changed? What new challenges are they facing? What needs must your customers have satisfied now as opposed to later?
Source: Sales trainer/author Kelley Robertson
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