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Choice Hotels, Steve Harvey Launch Music Contest
Keywords: Radio
Choice Hotels International and The Steve Harvey Morning Show have teamed up to launch the Choice Hotels Rising Star Music Challenge.
Through Feb. 6, artists can create an original, community uplifting song in a 2-minute video format and upload it on http://choicehotelsrisingstarcontest.com. |
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Introducing RAB's Online Management Training Program!
Based on the demand for a sales manager training program that does not necessitate travel, the RAB has created its new online Certified Radio Sales Management (CRSM) Course.
Certified Radio Sales Management delivers eight online classes that focus on the issues and topics that GMs and owners have determined are most important to them, including such considerations as hiring practices, compensation, accountability, budgeting systems, inventory pricing and training methods.
For more information, contact RAB Member Response at 1-800-232-3131.
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The RAB Revenue Road Show
The Radio Advertising Bureau is launching an In-Market Revenue Road Show focusing on markets in the 50-100 size range. The Road Show, scheduled for first quarter 2011, will include a turn-key training session customized for each market's individual growth revenue needs.
Potential areas to be covered include sales management, business development, creative strategies, advertising and research, and will feature an overall market assessment and opportunities to drive business immediately.
For additional information, contact RAB Member Response at 1-800-232-3131. |
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Low-Power FM Radio to Gain Space on the Dial
Keywords: Radio
When John Freeman turned on his car radio one recent day and tuned to KOCZ, the voice he heard was a 2-year-old girl's.
It belonged to Nyla Belton, the daughter of the afternoon D.J., Craig Belton. She's better known on the air as "D.J. Scribble" and sometimes speaks up between songs.
Mr. Freeman, the station's executive director, chuckled and pointed to the radio. "That's what's special about low-power FM," he said. |
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Arbitron, Marketron Enhance Web Sales For Radio Ads
Keywords: Radio
Online platforms for media buying and planning got a boost last week. Arbitron and Marketron are integrating two of their main products -- Arbitron's Tapscan Web, an online sales proposal and analysis system, and Marketron's Exchange, which handles media transactions, to create a fully automated, Web-based sales and traffic platform for radio advertising. |
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Daily Sales Tip: Your Opening Statement
When making a sales call, keep your opening statement short, understandable and credible.
Your goal is to start a dialogue rather than a one-sided discourse in which you preach about the features and benefits of your product or service. You establish who you are, why you're there, and why the prospect should be interested in what you have to say.
There are many ways to open the call, but the common objective of good openings is to lead the prospect to agree that you're allowed to ask questions.
Source: Marketing consultant Ted Barrows
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