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Capital One Bank Reaps Sponsorship Rewards
Keywords: Sponsorship Sales
Sponsors and Properties Should Revisit Purpose and Deliverables of Partnerships
Since joining Capital One Financial Corp.'s banking unit in March 2010 as director of regional marketing for Louisiana, Suzanne Hamm has worked to take the bank's local sponsorship strategy to the next level. |
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RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, Feb. 22-24 at the RAB Training Academy in Irving, Texas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2011...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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The RAB Revenue Road Show
The Radio Advertising Bureau is launching an In-Market Revenue Road Show focusing on markets in the 50-100 size range. The Road Show, scheduled for first quarter 2011, will include a turn-key training session customized for each market's individual growth revenue needs.
Potential areas to be covered include sales management, business development, creative strategies, advertising and research, and will feature an overall market assessment and opportunities to drive business immediately.
For additional information, contact RAB Member Response at 1-800-232-3131. |
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Mattress Wars Get Hot and Heavy
Keywords: Co-op Advertising | Bedding/Home Textiles
I read with great interest that the mattress folks have gone to the mattresses. Sealy and Simmons are at war over the fact that the former is introducing a new line with its coils encased in fabric. "Pocketed coils," or "Marshall units," as they are known among bedding wonks, have been the latter's shtick since forever, which is to say 1924, giving it the famous bowling-ball-on-the-bed positioning.
It may not be as bloody as a battle between warring Mafia families, or as ruthless as campus politics, but the snarky insults were flying back and forth in The New York Times. |
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What Stations Are Doing: Country-Loving Foodies Have a New Place to Feast
Keywords: Radio | Promotions
The growing profile and respectability for food trucks around the county has now come to radio, as "Go Country 105" KKGO, Los Angeles, recently unveiled the first-ever radio station food truck. |
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Daily Sales Tip:
In his annual reminder to stations, broadcast attorney David Oxenford notes the phrase "Super Bowl" is a registered trademark, which has belonged to the NFL since 1969, and the League has been aggressively enforcing its rights through the years. The recommendation to stations that are not the officially sanctioned Super Bowl station is to not use the name in any commercials, promotions or giveaways. A lot of stations simply refer to it as "the big game" instead.
Another warning for game day events: If a station sponsors a viewing party at a local bar or restaurant, the NFL's copyright says it cannot be shown to an audience on a screen larger than 55 inches diagonally or on any screen that someone has to pay an entrance fee to view.
Source: Inside Radio, 01/25/11
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