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Things Are Looking Up for the Restaurant Industry
Keywords: Restaurants | Fast Food
After a three-plus-year lull influenced by the Great Recession, the restaurant industry is expected to boomerang back to positive growth numbers in 2011. Research released this week by the National Restaurant Association predicts a record $604 billion in sales this year, an increase of 3.6 percent over 2010, or 1.1 percent in inflation-adjusted terms. |
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RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, Feb. 22-24 at the RAB Training Academy in Irving, Texas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2011...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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Rev Up Your Auto Dealers in 2011!
Despite an overall improvement in sales last year, the auto industry is still undergoing dramatic changes -- particularly in the area of advertising.
Join RAB's John Potter for this revealing webinar, as he examines the latest sales statistics, what auto dealers are thinking these days, and most importantly, how you can be more effective in selling to them.
This presentation is scheduled for Thursday, Feb. 17, at 10 AM (Central). For more details and registration information, follow this link.
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Thrifty Grocery Shoppers Head to Smaller Stores
Keywords: Supermarkets
Tough economic times are driving more shoppers to compact grocery stores that offer fewer name-brand products but bigger savings than conventional supermarkets, food retailing analysts say.
Across the USA, limited-assortment grocers, including Aldi, Grocery Outlet and Save-A-Lot, are "very aggressively expanding," said Jim Hertel, managing partner at the Illinois-based Willard Bishop food retailing consultancy. |
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Survey Finds 'Buy Local' Message Benefitting Independent Businesses
Keywords: Retail Market | Consumer Behavior
For the fourth year in a row, a national survey of independent businesses has found that those in communities with an active "buy local" campaign have experienced markedly stronger revenue growth compared to those located in areas without such a campaign. |
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Daily Sales Tip: Just ASK the Question
On the phone, what might seem like tiny nuances in speech can be major hindrances. Think about it. Because of the absence of visual communication, the listener's complete perception of you is based on the words you use, and the way you deliver them.
A habit that some people have is prefacing their questions with "May I ask...", as in, "May I ask how many locations you have?"
When you analyze it, this is a waste of words and also implies that the inquirer is tentative and lacks confidence in asking for the information.
Those who are guilty might argue that they don't want to appear pushy with their questions.
Nonsense.
As long as you've piqued their curiosity with your opening and hinted at the value you might be able to deliver, you've earned the right to ask for information.
Plus, you can make your questions sound non-threatening with your tone of voice. Why not simply say, "How many locations do you have?" in a sincere tone of voice?
Here's another related offense: simply asking if you may ask a question. Such as, "May I ask you a few questions about your organization?"
If you say this, you just did ask a question!
The problem here is that their thinking now focuses on whether or not they want to answer any questions. However, contrast that with, "Tell me about how your organization is structured by region."
Now they aren't debating as to whether or not they want to answer your questions. They're thinking about the answer to your request. That's why questions are so powerful. They prompt the person to think about precisely what you ask them.
Source: Sales trainer Art Sobczak
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