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The American Mall: Back from the Dead
Keywords: Shopping Centers | Department Stores
It has gotten progressively less cool to meet at the mall since the heyday of the mega shopping center in the 1980s. But starting in the 90s, a downward trend found "anchor" department stores in malls steadily losing their grip on young shoppers, and with them, retail market share. That is, until this year.
The swing hasn't been huge, but it's significant. |
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The RAB Revenue Road Show
The Radio Advertising Bureau is launching an In-Market Revenue Road Show focusing on markets in the 50-100 size range. The Road Show, scheduled for first quarter 2011, will include a turn-key training session customized for each market's individual growth revenue needs.
Potential areas to be covered include sales management, business development, creative strategies, advertising and research, and will feature an overall market assessment and opportunities to drive business immediately.
For additional information, contact RAB Member Response at 1-800-232-3131. |
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ComScore: 'Enter the Golden Age of Mobile'
Keywords: Cellular Phones
When 2010 is recorded in history, it may well go down as the "Year of the Smartphone," although that designation may also apply to 2011.
According to comScore's "2010 Mobile Year in Review," smartphone adoption rates in the U.S. reached 27% of the market by December 2010, up 10 percentage points from the previous year. |
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Small Pet Stores See Healthy Growth of Organic Food Sales
Keywords: Pet Supply Stores
Organic, raw and even gluten-free food choices aren't just for people anymore.
These options are showing up at local pet shops that are looking to distinguish themselves from big-box competitors. |
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Daily Sales Tip: Asking the Right Questions
You can improve the quality of questioning during sales calls by spending five minutes before each call thinking about these points:
* Determine the answers you need to find out. Choose pieces of missing information that you must get from the prospect.
* Try to phrase your questions in an effective manner. If you phrase your questions poorly, you may get loaded, self-serving or defensive answers.
* Ask your questions in an appropriate sequence. No matter how appropriate your questions are, you may not get the information you need if they're asked in the wrong order.
* Look for specific information about buyer needs. What are the specific results that the prospect expects to gain from what you're selling?
* Try to find more information about competitors. What are their primary strengths and weaknesses? What is the price differential between you and your competitors? Is price a major factor with this prospect?
Source: Adapted from How to Listen and Double Your Influence With Others, by sales trainer/author Brian Tracy
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