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Auto Dealers Start Shifting Ad Money to Internet
Keywords: Automotive | Internet Advertising
Duncan Scarry is owner of Moore & Scarry Advertising in Fort Meyers, Florida. It is a digital marketing agency formed in 2002. The firm specializes in automotive and has represented more than 300 dealers since its inception. Scarry spoke with eMarketer's Lauren McKay about the shift to digital marketing among automotive dealers. |
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Auto Dealers Webinar To Be Repeated!
Despite an overall improvement in sales last year, the auto industry is still undergoing dramatic changes -- particularly in the area of advertising.
Join RAB's John Potter for a revealing webinar, Rev Up Your Auto Dealers in 2011!, as he examines the latest sales statistics, what auto dealers are thinking these days, and most importantly, how you can be more effective in selling to them.
This presentation will be repeated on Thursday, March 10, at 3 PM (Central). For more details and registration information, follow this link.
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The RAB Revenue Road Show
The Radio Advertising Bureau is launching an In-Market Revenue Road Show focusing on markets in the 50-100 size range. The Road Show, scheduled for first quarter 2011, will include a turn-key training session customized for each market's individual growth revenue needs.
Potential areas to be covered include sales management, business development, creative strategies, advertising and research, and will feature an overall market assessment and opportunities to drive business immediately.
For additional information, contact RAB Member Response at 1-800-232-3131. |
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E-Coupon Growth Outpaces Newspaper Coupons
Keywords: Coupons
Following recent research revealing that coupon distribution in the U.S. increased by 6.8% in 2010, Coupons.com has published its own "Digital Coupons Trends Report" for 2010, confirming that the online savings industry is growing at a rapid pace, and that digital coupons are no exception. |
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Online Research a Significant Part of Consumer Buying
Keywords: Consumer Behavior
According to a new study, "Inside the Buy," by the AMP Agency, to determine what's behind consumer's shopping behaviors, just 3% of consumers say they are loyal to a particular brand and never buy anything else. The study considered digital behaviors in five leading consumer categories: baby products, consumer electronics, food and beverage, health and beauty, and fashion. |
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Daily Sales Tip: If You Haven't Seen the Prospect's Website, Don't Call For a Meeting
According to a study reported in Sales and Marketing Management, 80% of salespeople -- salespeople in general, not necessarily radio salespeople -- do not check out a client's website before making a sales call. It is most important for digital advertising salespeople to know as much as possible about the client. Here's a checklist of research to conduct before your first appointment:
Review multiple pages of the client's website. Are they branding, selling online, or calling visitors to another action? Do they use rich media? Are they capturing visitors' information for database marketing?
Register on their site if registration is available so you can see what kind of e-mails, newsletters, and coupons they send. Pay attention to their call to action: buy something, come into the store, or is it branding?
Search for the company in Google, Yahoo and Bing to see if their ad appears or if they place well in search. You'll also see how they compare to their competitors in Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
Download their mobile app to your smartphone or tablet if they have one.
Connect with their Facebook, Twitter, LinkedIn, and MySpace pages to observe if or how they use social media.
Research generic sites serving their business category to see if the prospect is advertising on those sites.
Being prepared for your first meeting will show the client you are a true professional and a marketing consultant, and instill confidence to do business with you.
Source: John Potter, VP/Training, Radio Advertising Bureau
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