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Why Retailers Pay For Your Free Samples
Keywords: Product Sampling
Handle that cocktail frank on a toothpick with care the next time you're taking a taste at the end of a grocery aisle: Someone may have a lot invested in that free sample.
Those little card tables full of plastic tasting cups or stands serving skewered samples of various products are fixtures of supermarket marketing as old as sign-coated end caps and shrill "attention shoppers" PA announcements, but are still as effective as they were the first time someone sprayed cheese on saltines and put them on display. |
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RAB Needs Your Recipes for Success
RAB is looking for good, solid case studies for the Grocery category. If you and your stations have executed or heard any programs where a local or national grocery retailer has successfully used Radio to drive business, please share it with RAB by March 4, 2011. Please email your submissions to member_response@rab.com.
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Are You Getting Your Share of Digital Business?
There is a reason Radio is not getting the Digital revenue it deserves: Too many clients don't think Radio sellers understand Digital. And that means the money that could be going to Radio, to your stations, to your commission checks, is likely going somewhere else.
It doesn't have to.
RAB's Certified Digital Marketing Consultant (CDMC) training will give you and your team the confidence and ability to present and close your station's Digital business. Period.
The next online class begins Thursday, March 10. For more information, contact Rob Boaden today at (843) 757-5066 or rboaden@rab.com. |
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Auto Dealers Webinar To Be Repeated!
Despite an overall improvement in sales last year, the auto industry is still undergoing dramatic changes -- particularly in the area of advertising.
Join RAB's John Potter for a revealing webinar, Rev Up Your Auto Dealers in 2011!, as he examines the latest sales statistics, what auto dealers are thinking these days, and most importantly, how you can be more effective in selling to them.
This presentation will be repeated on Thursday, March 10, at 3 PM (Central). For more details and registration information, follow this link.
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Learn from Groupon and Pepsi's Mistakes
Keywords:
When you build a business from zero to several billion dollars in sales in a couple of years, quality control is bound to suffer somewhere.
For Groupon, that weak link proved to be Super Bowl advertising development. |
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What Stations Are Doing: After Vendor Goes Under, Denver's KBCO Helps Charities
Keywords: Radio | Charities
Clear Channel adult alternative KBCO, Denver (97.3), has been making money for charities over the past two decades with the sale of its "Studio C" albums each holiday season. This past Christmas was no different. But when the store chain that sold the CDs recently filed for bankruptcy, the station took it upon itself to help. |
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Daily Sales Tip:
The options for Alternative Revenue are manifold when you consider the number of non-profit (and profit) organizations in your market area that put on events. Call them and negotiate for sponsorship benefits that you can pass on to your clients.
Remember, almost every event has promotional material (posters, banners, flyers, etc.), product sales opportunities and sampling opportunities...all benefits that are important in attracting Alternative Revenue clients.
Source: Sylvia Allen, Allen Consulting Inc., sylvia@allenconsulting.com, (732) 946-2711)
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