|
|
Farm Bureau Grows Sponsorship Portfolio
Keywords: Sponsorship Sales
Regional and Local Properties That Draw Young Adults Should Include Farm Bureau on Their Prospect List
While big guns in the property/casualty insurance category such as Allstate Insurance Co. and Farmers Group, Inc. have recently announced high profile sponsorships, sellers should not overlook some of the smaller players in the industry, many of whom are increasingly using the marketing medium. |
|
Are You Getting Your Share of Digital Business?
There is a reason Radio is not getting the Digital revenue it deserves: Too many clients don't think Radio sellers understand Digital. And that means the money that could be going to Radio, to your stations, to your commission checks, is likely going somewhere else.
It doesn't have to.
RAB's Certified Digital Marketing Consultant (CDMC) training will give you and your team the confidence and ability to present and close your station's Digital business. Period.
The next online class begins this Thursday, March 10. For more information, contact Rob Boaden today at (843) 757-5066 or rboaden@rab.com. |
|
|
|
|
Auto Dealers Webinar To Be Repeated!
Despite an overall improvement in sales last year, the auto industry is still undergoing dramatic changes -- particularly in the area of advertising.
Join RAB's John Potter for a revealing webinar, Rev Up Your Auto Dealers in 2011!, as he examines the latest sales statistics, what auto dealers are thinking these days, and most importantly, how you can be more effective in selling to them.
This presentation will be repeated this Thursday, March 10, at 3 PM (Central). For more details and registration information, follow this link.
|
|
| |
Read More |
|
|
Deal-A-Day Offers Will Grow
Keywords: Alternative Revenue
According to Peter Krasilovsky, Vice President and Program Director, BIA/Kelsey, consumer spending on deal-a-day offers will grow at a 35.1 percent compound annual growth rate, from $873 million in 2010 to $3.9 billion in 2015. |
| |
Read More |
|
|
What Stations Are Doing: The Power of Radio -- A Radiothon to Fight Violent Crime
Keywords: Radio
Social media and the Internet have given law enforcement agencies new intelligence gathering tools to use in fighting crime. But with the new year off to an especially violent start in Washington -- 14 murders in the first few days of January -- Prince George's County Police turned to the original social media to help discover important information about crime. |
| |
Read More |
|
|
|
Daily Sales Tip:
Before launching a campaign for a client, agree on the measurements you'll use to determine success or failure. If you keep those measurements in mind you'll have a better chance of succeeding and getting a renewal.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786
|
|
|
|
|
