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As Gas Prices Climb, Marketers Gird for Tumult at the Tank
Keywords: Consumer Behavior
With gas prices rising at about a penny a day -- the national average shot from $3.10 a gallon on Feb. 1 to $3.51 last week -- marketers across the country are bracing for a repeat of 2008.
But the difference this time is that marketers and agencies from Ford, General Motors and Unilever to WPP saw it coming, and, armed with hindsight, are better prepared to deal with consumers potentially dialing back spending or shifting shopping habits in response to spiraling oil prices. |
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Raising Rates Webinar Offered Today and Thursday
When searching for ways to increase revenue, the decision to raise rates is often overlooked.
Join RAB's John Potter for this enlightening presentation, as he outlines proven strategies and ideas for increasing your rates, even when things are tight.
This webinar will be offered twice this week -- at 3 PM today and 10 AM Thursday (both times are Central). For more information and registration details on the two sessions, click here for today's presentation, and here for Thursday's workshop.
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The RAB Revenue Road Show
The Radio Advertising Bureau is launching an In-Market Revenue Road Show focusing on markets in the 50-100 size range. The Road Show, scheduled for first quarter 2011, will include a turn-key training session customized for each market's individual growth revenue needs.
Potential areas to be covered include sales management, business development, creative strategies, advertising and research, and will feature an overall market assessment and opportunities to drive business immediately.
For additional information, contact RAB Member Response at 1-800-232-3131. |
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Industries That Should Do the Most Hiring in 2011
Keywords: Employment Industry
Millions of Americans want to know: Where are the jobs?
Finally, some answers are emerging. There are still about 7.5 million fewer jobs than there were at the end of 2007, when the Great Recession began. That's a big hole, and it could take years before employment returns to "normal" levels of five or six years ago.
But we're turning a corner. Over the last few months, employers have added 125,000 jobs per month on average, and the trend is strengthening. |
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Second-Half Uptick Predicted for Major Appliances
Keywords: Appliance Stores
The nation's two largest buying groups, BrandSource and Nationwide, are forecasting moderate gains for major appliances in the second half of the year.
But that will follow a tepid first half as dealers face tough year-over-year comparisons to the opening months of 2010, when a federally funded and state-administered majap rebate program artificially fueled sales. |
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Daily Sales Tip: Always Be Recruiting
In sales, there is an old expression. "The toughest time to make a sale is when you really need one."
The same holds true for recruiting. When a slot is open on the sales team, it becomes an all-hands-on-deck exercise to fill it. While the seat is open, revenue targets are in jeopardy. This leads many to forget the profile of the ideal sales person profile in the interest of filling a seat. Playing this forward a bit, the seat becomes vacant again a short time later when either side determines that it is not a good fit.
Sales recruiting is a year-round exercise. The best sales forces are always on the lookout for strong sales talent. Find a company that identifies a strong candidate that meets their profile who wouldn't find a way to hire this individual. It is a rarity to say the least.
Sales teams have turnover either driven by the company or the employee. It is best to have a candidate portfolio at the ready than to begin a process of surfacing candidates when a seat is open. Poor hiring decisions are made out of desperation to fill a seat. The open seat is a cost to the company every day it is unfilled. Yet, the cost is more painful if the seat is filled by someone who doesn't fit.
Source: Sales consultant/author Lee Salz
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