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'Thon' Fundraising: 1.6 Percent Increase Made 2010 Turnaround Year
Keywords: Fund Raising/Cause Marketing
Exercising for a good cause regained its fundraising momentum in 2010 after a very challenging 2009, according to the Run Walk Ride Fundraising Council, the leading authority on athletic event fundraising. |
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RAB Sessions at the NAB Show
The Radio Advertising Bureau will present seven informative, timely workshops at the upcoming NAB Show, April 9-14 in Las Vegas.
These sessions are scheduled for April 11, 12 and 13, and will focus on issues such as creating new revenue streams, enhancing management skills, developing integrated media campaigns, and selling digital advertising.
For more information on the NAB show, click here.
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The RAB Revenue Road Show
The Radio Advertising Bureau is launching an In-Market Revenue Road Show focusing on markets in the 50-100 size range. The Road Show, scheduled for first quarter 2011, will include a turn-key training session customized for each market's individual growth revenue needs.
Potential areas to be covered include sales management, business development, creative strategies, advertising and research, and will feature an overall market assessment and opportunities to drive business immediately.
For additional information, contact RAB Member Response at 1-800-232-3131. |
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Zippo's Burning Ambition Lies in Retail Expansion
Keywords: Co-op Advertising
Zippo lighters have retained their retro cool even as the tiny northwestern Pennsylvania company that makes them gets ready to celebrate its 80th anniversary and 500 millionth lighter next year.
But with pressure increasing on folks not to smoke, Zippo Manufacturing Co. is hoping to capitalize on its brand by offering a wider variety of products -- from watches to leisure clothing to cologne -- through kiosks and Zippo-brand specialty stores designed to showcase the durable image reinforced by each distinctive lid "click" of its brass-encased, lifetime-guaranteed lighters. |
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What Stations Are Doing: Radio, TV Team For Quake Fundraiser
Keywords: Radio | Charities
Clear Channel's Honolulu stations are partnering with Oceanic Time Warner Cable to stage a Hawaii-based radio, television and Internet fund-raising broadcast for the victims of the earthquake and tsunami in Japan. |
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Daily Sales Tip:
Co-op funding is the perfect way to increase your sales without asking a client to increase their advertising budget. By maximizing the co-op funds from their suppliers, it is possible to double your client's advertising.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786)
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