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Automotive Crisis Worsens as Manufacturing Shutdowns Continue
Keywords: Autos-New Domestic | Autos-New Imported
The auto industry disruptions triggered by Japan's earthquake and tsunami are about to get worse.
In the weeks ahead, car buyers will have difficulty finding the model they want in certain colors, thousands of auto plant workers will likely be told to stay home, and companies such as Toyota, Honda and others will lose billions of dollars in revenue. More than two weeks since the natural disaster, inventories of crucial car supplies -- from computer chips to paint pigments -- are dwindling fast as Japanese factories that make them struggle to restart. |
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RAB Sessions at the NAB Show
The Radio Advertising Bureau will present seven informative, timely workshops at the upcoming NAB Show, April 9-14 in Las Vegas.
These sessions are scheduled for April 11, 12 and 13, and will focus on issues such as creating new revenue streams, enhancing management skills, developing integrated media campaigns, and selling digital advertising.
For more information on the NAB show, click here.
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Next Certified Digital Marketing Consultant Class Begins April 7
There is a reason Radio is not getting the Digital revenue it deserves: Too many clients don't think Radio sellers understand Digital. And that means the money that could be going to Radio, to your stations, to your commission checks, is likely going somewhere else.
It doesn't have to.
RAB's Certified Digital Marketing Consultant (CDMC) training will give you and your team the confidence and ability to present and close your station's Digital business. Period.
The next online class begins Thursday, April 7. For more information, contact Rob Boaden today at (843) 757-5066 or rboaden@rab.com. |
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Disaster Ends Talk of Auto Price War
Keywords: Autos-New Domestic | Autos-New Imported
If you were expecting a price war in the first part of the year, forget about it. Transaction prices will be higher for several months, analysts now predict.
Heavy discounting by General Motors and Toyota Motor Corp. in January and February had prompted talk about a budding price war. But that will evaporate due in part -- but not solely -- to Japan's unfolding disaster, which has disrupted production schedules in Japan and elsewhere, analysts say. |
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Sales of Fuel-Efficient Vehicles Stall Despite High Gas Prices
Keywords: Automotive
Automakers are spending more than $50 billion to meet the government's 2016 fuel economy law, but consumers aren't buying enough of the fuel-efficient vehicles necessary to allow automakers to achieve the required 35.5 miles-per-gallon average.
Despite rising gas prices and new electric cars and hybrids, the fuel economy of Americans' new vehicles stagnated last year. |
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Daily Sales Tip: Strive for Continuous Improvement
Great salespeople are constantly on the lookout for new ways to sharpen their skills.
Sometimes that means recording (and listening back) to a cold call to ensure it was on point.
Other times it means asking a trusted colleague to join them on a sales call, so they can gain an objective, third-party perspective.
The key: Always keep an eye out for ways to provide a better buying experience for customers, and, in so doing, raise the bar on your own performance.
The more skills salespeople can add to their "sales toolkit," the greater potential they have to consistently reach new heights.
Source: Based in part on From a Good Sales Call to a Great Sales Call, by Richard M. Schroder
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