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Why the Easter Bunny Is a Retail Beast
Keywords: Easter
The Easter Bunny may look fluffy and cute, but retailers know there's a lot of consumer-toned muscle beneath that fuzzy exterior.
Easter may not have the profile of other more secularly oriented holidays, but the bunny is a retail beast. Easter brought in more than $14 billion last year, accounting for 6.1% of all holiday spending, according to IBISWorld. That's good for fifth among its holiday cohorts behind the winter holidays (59.2%), Thanksgiving (13.4%), Valentine's Day (7.5%) and Mother's Day (6.5%). |
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RAB Sessions at the NAB Show
The Radio Advertising Bureau will present seven informative, timely workshops at the upcoming NAB Show, April 9-14 in Las Vegas.
These sessions are scheduled for April 11, 12 and 13, and will focus on issues such as creating new revenue streams, enhancing management skills, developing integrated media campaigns, and selling digital advertising.
For more information on the NAB show, click here.
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Next Certified Digital Marketing Consultant Class Begins April 7
There is a reason Radio is not getting the Digital revenue it deserves: Too many clients don't think Radio sellers understand Digital. And that means the money that could be going to Radio, to your stations, to your commission checks, is likely going somewhere else.
It doesn't have to.
RAB's Certified Digital Marketing Consultant (CDMC) training will give you and your team the confidence and ability to present and close your station's Digital business. Period.
The next online class begins Thursday, April 7. For more information, contact Rob Boaden today at (843) 757-5066 or rboaden@rab.com. |
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How Department Stores Came Back Into Fashion
Keywords: Department Stores
With Lady Gaga blaring overhead, Felicia Terry and Susanna Chung check out a display of dressy, short-sleeve tops in a Manhattan store. A few feet away, a black chandelier hangs over rows of skinny jeans and aviator sunglasses. A pair of chic peep-toe sandals selling for more than a C-note floats nearby on its own shelf.
The twentysomethings aren't trolling for new styles at some hip Soho boutique but at one of America's most venerable merchants, J.C. Penney (JCP). "If this was the old J.C. Penney," Chung says, "we would have just walked by." |
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Time to Fire Up the Barbecue Grill
Keywords: LP Gas/Barbecue Grills
The 22nd Annual Weber GrillWatch Survey reveals that 7% of Americans report spending more than 10 hours each week cooking outdoors during their grilling season. With this, almost half (49%) of all study respondents say they grill or smoke-cook year-round.
The survey also shows that U.S. grill and smoker owners cook an average of five hours per week. Additionally, 22% say they are grilling "more" this year compared to last. |
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Daily Sales Tip: Evaluate What You Hear
On the phone, clients communicate in two ways: words and tone.
What is significant here is that research shows that as much as 86 percent of a message delivered over the phone is through the tone of a voice. This is particularly important when it comes to buying signals and objections.
For example, suppose you ask a client if improved delivery is important to them and they give you a neutral-toned reply of "yes," then chances are it's not a big issue. If they give you a more "resounding" reply of "yes," you've struck a key point. This is where you want to dig deeper and explore the implications. The real point here is that you need to be alert to the subtleties of communication.
The same holds true with objections. Suppose you respond to an objection and then ask the client, "....does that clear that point up?" If the client responds rather lamely "yes," you can bet your bottom dollar (and the sale) that you have NOT cleared things up. You need to act on the tone and clarify.
Source: Jim Domanski, CEO of Teleconcepts Consulting Inc.
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