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Music Sponsorship Spending To Total $1.17 Billion In 2011
Keywords: Sponsorship Sales
Music Segment Sees Increased Interest from Traditional and Nontraditional Sponsor Categories
North American-based companies will spend $1.17 billion to sponsor music venues, festivals and tours in 2011, a 7.3 percent increase from the $1.09 billion spent in 2010, according to IEG SR analysis.
The increase outpaces the projected 5.9 percent increase in overall sponsorship spending and represents the largest increase in spending among all property types including sports, causes and the arts. |
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RAB Sessions at the NAB Show
The Radio Advertising Bureau is presenting seven informative, timely workshops at the NAB Show, which is now underway in Las Vegas.
These sessions are scheduled for today, tomorrow and Wednesday, and will focus on issues such as creating new revenue streams, enhancing management skills, developing integrated media campaigns, and selling digital advertising.
For more information on the NAB show, follow this link.
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Retail Marketing: In-Store Campaigns That Sell
Retail campaigns are now a mainstay of client-integrated marketing programs. From mass merchandisers to supermarkets to convenience stores to general retail, in-store events are expected to be a key element of a brand's overall marketing strategy.
Join RAB's Brandeis C. Hall for this informative webinar, as she provides insight into the types of campaigns retailers want, who the decision-makers are, and how your station can get the sale.
This presentation is scheduled for Tuesday, April 26, at 3 PM (Central). For more details and registration information, click here.
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Super-Charge Product Sampling, Event Marketing
Keywords: Product Sampling | Event Marketing
There's been a lot of research conducted to figure out what consumers want from brands on social media networks such as Facebook. What can the brand provide? What type of value can it add? One of the most frequently cited is the coupon -- which is a bit underwhelming, leaves the brand out of the conversation and may be leaving dollars behind, too. |
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What Stations Are Doing: Radiothon Raises Over $227K for Children's Hospital
Keywords: Radio | Charities
Journal Broadcast Group's 10th Annual Star 102.1 (WWST-FM Knoxville) Radiothon raised $227,226 for East Tennessee Children's Hospital. The station's morning show, "Marc and Kim & Frank in the Morning," aired live from West Town Mall in Knoxville from 6 a.m. to 6 p.m. on March 24 and 25. |
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Daily Sales Tip:
If your station or stations aren't holding at least one Job Fair a year, you should be, because you're missing out on BIG Alternative Revenue streams. Yes, even in this economy, companies across all sectors are hiring.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786
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| Market Manager, Clear Channel - North Dakota |
| Market Manager, Backyard Broadcasting - Indiana |
| Local Sales Manager, Cookeville Communications - Cookeville, TN |
| Market Manager - Lansing, Michigan, MacDonald Broadcasting |
| Sales Manager - Minnesota, Lakeland Broadcasting |
| Sales Manager - Morris, Illinois, Grundy County Broadcasters Inc. |
| Account Executive, Capitol Broadcasting - Raleigh, NC |
| Senior Account Executive, Sunrise Broadcasting - Wilmington, NC |
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