|
|
What Happened In Vegas
Keywords: Radio
The NAB Show in Las Vegas this week offered several presentations on how to grow radio's digital revenue. Here are highlights from just a few of the sessions. |
|
Retail Marketing: In-Store Campaigns That Sell
Retail campaigns are now a mainstay of client-integrated marketing programs. From mass merchandisers to supermarkets to convenience stores to general retail, in-store events are expected to be a key element of a brand's overall marketing strategy.
Join RAB's Brandeis C. Hall for this informative webinar, as she provides insight into the types of campaigns retailers want, who the decision-makers are, and how your station can get the sale.
This presentation is scheduled for Tuesday, April 26, at 3 PM (Central). For more details and registration information, click here.
|
|
|
|
|
| |
|
| |
Read More |
|
|
Display Ads Grow; Bullish Market For Home Page Buys
Keywords: Internet Advertising
Taking seasonality into account, the display ad industry continues to experience solid growth and positive momentum, according to new data from Macquarie Capital.
The firm is maintaining its estimate of low-double-digit display growth for the industry in 2011, and upholding its current estimates for AOL, Google and Yahoo. |
| |
Read More |
|
|
Delivering Value in a Multi-Platform World
Keywords: New Media
If there is one thing I learned after spending several days at the Digital Publishing Summit 2011 in Deer Valley, Utah, it's that the people in this industry really love what they do. It's not easy walking past world-class spring skiing in what is arguably the United States' best ski area to enter a dim conference room to listen to a speech on "Auto-nomous Data Management," but every session played to an SRO crowd of media and technology executives. |
| |
Read More |
|
|
|
Daily Sales Tip: Showing Is Better Than Telling
Over the years we've learned closing ratios increase when we include a sample radio commercial as part of our proposal. There's something about hearing their possible commercial that pushes prospects over the top.
The same holds true for digital sales. Create a banner ad, client sponsorship, jump page or other digital element. Put it on a deep page of your website, and ask the client to pull up the page during your presentation.
Are you proposing mobile marketing? If you are, create a sample campaign and let the advertiser see what it will look like on his or her own mobile phone.
As a minimum, include a hard-copy printout of your webpage, social media pages, and streaming player when presenting them so advertisers have a better understanding of your recommendation.
Source: John Potter, VP/Training, Radio Advertising Bureau
|
|
|
| Local Sales Manager, Cookeville Communications - Cookeville, TN |
| Market Manager - Lansing, Michigan, MacDonald Broadcasting |
| Sales Manager - Minnesota, Lakeland Broadcasting |
| Sales Manager - Morris, Illinois, Grundy County Broadcasters Inc. |
| Account Executive, Capitol Broadcasting - Raleigh, NC |
| Senior Account Executive, Sunrise Broadcasting - Wilmington, NC |
|
|
