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Major Builders Starting to Offer Green Tract Homes
Keywords: Real Estate - Homes | Environmental
To stand out in a still-sluggish housing market, major builders are starting to sell affordable tract homes that come with solar panels and nearly zero utility bills.
On Earth Day Friday, Meritage Homes will begin offering a "net-zero" home that's designed to produce as much energy as it uses annually. |
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Retail Marketing: In-Store Campaigns That Sell
Retail campaigns are now a mainstay of client-integrated marketing programs. From mass merchandisers to supermarkets to convenience stores to general retail, in-store events are expected to be a key element of a brand's overall marketing strategy.
Join RAB's Brandeis C. Hall for this informative webinar, as she provides insight into the types of campaigns retailers want, who the decision-makers are, and how your station can get the sale.
This presentation will be offered twice -- on Tuesday, April 26, at 3 PM (Central) and Thursday, April 28, at 10 AM (Central). For more details and registration information, click here.
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RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, July 19-21 at the RAB Training Academy in Irving, Texas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2011...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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Apparel Industry Generating Solid Early Returns in 2011
Keywords: Women's Wear Stores | Men's Wear Stores
The apparel market for both women and men, which enjoyed a healthy resurgence in 2010, has continued to perform well in the early months of 2011, according to research by The NPD Group. |
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Participation in Outdoor Sports Remains Steady
Keywords: Sporting Goods Stores
Unlike many other sports, outdoor participation among Americans has remained remarkably stable over the last several years -- demonstrating impressive resiliency during challenging economic times. |
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Daily Sales Tip: Share the Story
When you have made a significant difference for a client, create a case study -- the study of a client's experience with you, written out in narrative form.
Explain to your client that you do this as a matter of course; you keep the case studies, like client testimonials, for the benefit of others who are considering working with you, so they can understand the kinds of results you've been able to help people achieve.
When your clients read a case study of their own success, there's an ego boost there, and that contributes to that elusive loyalty we all seek.
Source: Sales author/consultant Lenann Gardner
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| Local Sales Manager, Cookeville Communications - Cookeville, TN |
| Market Manager - Lansing, Michigan, MacDonald Broadcasting |
| Sales Manager - Minnesota, Lakeland Broadcasting |
| Sales Manager - Morris, Illinois, Grundy County Broadcasters Inc. |
| Account Executive, Capitol Broadcasting - Raleigh, NC |
| Senior Account Executive, Sunrise Broadcasting - Wilmington, NC |
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