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After Earthquake, Vehicle Options Will Be Limited
Keywords: Autos-New Imported
Shortages May Restrict Choices for Months
As earthquake-damaged Japanese automakers and suppliers struggle to increase production, executives say the industry faces a fitful ramp-up that will limit consumer choices for months.
Scattered shortages, such as certain paint pigments, already are doing that. Now, as more vehicles come back online, some trim levels, option packages and colors won't be available. |
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Are You Getting Your Share of Digital Business?
There is a reason Radio is not getting the Digital revenue it deserves: Too many clients don't think Radio sellers understand Digital. And that means the money that could be going to Radio, to your stations, to your commission checks, is likely going somewhere else.
It doesn't have to.
RAB's Certified Digital Marketing Consultant (CDMC) training will give you and your team the confidence and ability to present and close your station's Digital business. Period.
The next online class begins Thursday, May 5. For more information, contact Rob Boaden today at (843) 757-5066 or rboaden@rab.com. |
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RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, July 19-21 at the RAB Training Academy in Irving, Texas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2011...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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'Value Cars' Find Growing Niche
Keywords: Autos-New Imported | Autos-New Domestic
It would be easy to overlook amid the shiny cars, fashion models, exotic lighting and other hoopla that attend an auto show, but one of the most significant trends at the current New York International Auto Show is the emergence of "value cars."
It's a nascent segment, to be sure. Underpopulated, too, but growing less so. |
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For Detroit 3, Sales Soar Per Store
Keywords: Autos-New Domestic | Autos-New Imported
It was a good year to be a surviving domestic-brand dealership. In 2010, an 11 percent jump in industry sales and a third straight year of massive dealership closings boosted per-store sales -- and profits.
But the domestics still couldn't match the throughput of import-brand stores. |
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Daily Sales Tip: Demonstrate Credibility
It's not enough to tell prospects you offer better service or quality than your competitor. Prospects want to hear specifics about why you're better.
Here are suggestions that may help show the difference more effectively:
* Unique qualities. What can you offer that nobody else can? Try to convert the value of your products or services into financial results.
* Advantages. What do you do better than your competitor? Give prospects what they need to understand the unique qualities of your product or service.
* Parity. If there's little difference between you and a competitor, look for minor ones that may add up to a competitive advantage.
* Disadvantages. Are there areas in your product or service in which competitors have a definite edge? Focus on the advantages you have to offset these disadvantages.
Source: Sales authority John R. Graham, president of Graham Communications
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