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Fruit Marketers Go Bananas For Partnerships
Keywords: Promotions
Rightsholders Should Track Sales Trends to Identify Categories That Need Marketing Help
Declining consumption of bananas is promoting new sponsorship and promotional activity from the major marketers of the tropical fruit.
Dole Fresh Fruit Co. recently signed an estimated seven-figure tie with Six Flags Entertainment Corp., while Chiquita Brands Int'l, Inc. has a tie-in with the recently released Rio, the 3D-animated children's movie from Twentieth Century Fox. |
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Holding Salespeople Accountable
As a manager, you have to get things done through others, but how can you do this without micromanaging...or giving so much freedom that productivity suffers?
Join RAB's John Potter for a revealing webinar and learn the details behind the four things every manager should track: Sales skills; product knowledge; conceptual ability; and objective measurements.
The presentation will be offered twice -- this Wednesday, May 11, at 3 PM (Central), and Thursday, May 12, at 10 AM (Central). For more information, follow this link.
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RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, July 19-21 at the RAB Training Academy in Irving, Texas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2011...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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Spring Brings Fans Out, Marketers Calling, 'It's Event Season!'
Keywords: Event Marketing | Sports Marketing
May is finally here, and it marks the beginning of a vast calendar of sports and sports lifestyle events which bring out fans en masse. Attendance at these events is an increasing, leading indicator of the health of our economy. From the NBA and NHL Playoffs to baseball, soccer and the PGA, there's literally something for everyone.
Like the blooming of spring flowers, the time is ripe for marketers to deploy a variety of hand-to-hand "relationship building" experiences (called event marketing) to help boost brand awareness, accelerate engagement and, of course, spur sales. Like technology, though, the event marketing practice is changing at an exponential pace. |
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What Stations Are Doing: 22 Years And Counting
Keywords: Radio
For the 22nd consecutive year, WABC/New York morning man and Citadel Media syndicated talker, Don Imus, held his annual Radiothon to benefit the Imus Ranch for Kids With Cancer, the Tomorrows Children's Fund and the CJ Foundation For SIDS (Sudden Infant Death Syndrome). |
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Daily Sales Tip:
The goal of pre-appointment research is to allow you to know as much about the client as possible before your first appointment. Companies on the Internet, like Hoover's, provide a plethora of information about most major companies. The information you learn will add to your credibility and may expose new ideas that add dollars to your sale.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786
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