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Shoppers Spending Less on Consumer Electronics
Keywords: Consumer Electronics
The average U.S. household spent $1,179 on consumer electronics (CE) products in the past 12 months, down $201 from last year's findings, according to a new study released this week by the Consumer Electronics Association (CEA).
CEA's 13th annual Household CE Ownership and Market Potential Study found that the average adult spent $652 on CE products in the past 12 months, down from $794 the 12 months before. |
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RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, July 19-21 at the RAB Training Academy in Irving, Texas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2011...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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Are You Getting Your Share of Digital Business?
There is a reason Radio is not getting the Digital revenue it deserves: Too many clients don't think Radio sellers understand Digital. And that means the money that could be going to Radio, to your stations, to your commission checks, is likely going somewhere else.
It doesn't have to.
RAB's Certified Digital Marketing Consultant (CDMC) training will give you and your team the confidence and ability to present and close your station's Digital business. Period.
The next online class begins Thursday, June 9. For more information, contact Rob Boaden today at (843) 757-5066 or rboaden@rab.com. |
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Sporting Goods Industry on the Rebound
Keywords: Sporting Goods Stores
According to the Sporting Goods Manufacturers Association's State of the Industry Report (2011), the sporting goods business in 2010 showed its largest one-year revenue growth swing in nearly 20 years.
In 2010, U.S. wholesale sales of sporting goods equipment, sports apparel, licensed merchandise, athletic footwear, and fitness equipment totaled $74.2 billion. That was a 3.5 percent increase over 2009, when sales were $71.6 billion. |
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Instead of Buying a Home, Many Americans Opting to Rent
Keywords: Apartments & Condos | Real Estate - Homes
A growing number of Americans can't afford a home or don't want to own one, a trend that's spawning a generation of renters and a rise in apartment construction.
Many of the new renters are former owners who lost homes to foreclosure or bankruptcy. For others who could afford one, a home now feels too costly, too risky or unlikely to appreciate enough to make it a worthwhile investment. |
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Daily Sales Tip: Allow Enough Time for a Decision
Have you ever had a key decision-maker leave in the middle of your presentation because he or she was out of time? You aren't holding the attention of a prospect who is looking at the clock!
At the beginning of the call, ask how much time the prospect has set aside. Then adjust your presentation to take no more than 60 percent of the allotted time.
Why only 60 percent? Because your prospect's decision to act typically occurs at the end of a meeting, so you want to allow enough time to resolve any remaining issues and reach an agreement.
Source: Sales trainer/author Kevin Davis
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