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Noticeable Jump in Spending Predicted for Father's Day This Year
Keywords: Father's Day
Faced with tough budgeting decisions, consumers have put Father's Day on the back burner for years, but this year Americans seem intent on showering dad with their appreciation.
According to the National Retail Federation's Consumer Intentions and Actions Father's Day survey, conducted by BIGresearch, Americans will shell out an average of $106.49 on dad, up from $94.32 last year and the most in the survey's eight-year history. |
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RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, July 19-21 at the RAB Training Academy in Irving, Texas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2011...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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Are You Getting Your Share of Digital Business?
There is a reason Radio is not getting the Digital revenue it deserves: Too many clients don't think Radio sellers understand Digital. And that means the money that could be going to Radio, to your stations, to your commission checks, is likely going somewhere else.
It doesn't have to.
RAB's Certified Digital Marketing Consultant (CDMC) training will give you and your team the confidence and ability to present and close your station's Digital business. Period.
The next online class begins Thursday, June 9. For more information, contact Rob Boaden today at (843) 757-5066 or rboaden@rab.com. |
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High-End Jewelers Performed the Best in 2010
Keywords: Jewelry Stores
Overall, 2010 was a solid year for jewelry sales across the board, and the nation's largest jewelry retailers were no exception.
Of the 37 companies on National Jeweler's 2011 List of $100 Million Supersellers, 25 reported that their jewelry sales increased year-over-year, while only 12 experienced a decline. |
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Remote Diagnostics, Premium Audio, Connectivity Top Auto Buyers' Wish List
Keywords: Consumer Electronics | Consumer Electronics -- In-Car/Telematics
Remote vehicle diagnostics, premium audio systems and wireless connectivity top the list of 21 emerging technologies desired by U.S. car buyers, according to a study released last week.
Consumers also are increasingly searching for in-car technology to simplify and enhance their lives, says the 2011 U.S. Automotive Emerging Technologies Study by J.D. Power and Associates. |
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Daily Sales Tip: No Excuses!
"Why did you lose that deal?" is a routine question that managers ask their representatives.
One simple way to identify the sales superstars in the crowd is to analyze the responses. Most representatives will reply, "We didn't get the support we needed from headquarters," or "We don't have feature A or B," or "Our price was too high, wah, wah, wah." If that were the case, why is it that every single day, sales representatives are winning deals in which their price is significantly higher than everyone else's?
The response from a superstar will be short and sweet: "I was outsold," or "I didn't earn their trust." A superstar knows that customers do not buy based on the product or service; they buy based on their level of trust in the sales representative. A superstar does not make excuses. It's not just that he or she is good at fessing up; it's more than that. Superstars understand how people make decisions.
Bad representatives think people make decisions based on price or features. Superstar representatives know people make decisions based on whether or not they trust and rely on you. So if a superstar loses a sale, he or she says, "I didn't qualify the opportunity correctly, I didn't get to the decision-maker, I didn't uncover their needs adequately, or I didn't understand the customer's buying or decision-making process. This is all about me-me-me." The average loser representative says, "It's all about something else."
Source: Dan Adams, principal and founder of Adams and Associates
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