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The Gifts on Every Wedding List
Keywords: Bridal Market
Groom-to-be Lucas Ward has two specific requests on the gift registry for his Oct. 1 wedding. "A really good chef's knife is the power tool for the kitchen," says the 28-year-old co-founder of a Chicago technology start-up. "So is a good pair of tongs."
No argument from fiancée Paula Grahmann, a nursing assistant. She says she isn't much of a cook and is happy to have Mr. Ward pick kitchen gear.
As wedding season kicks in, gift registries are making some changes -- and offer a glimpse into the homes and expectations of couples. |
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X-treme Co-op Advertising
Each year, some $50 billion of media advertising is financed through co-op programs. But while all co-op sales are worthwhile, the one-retailer-by-one-retailer approach is time-consuming and yields modest results. Dealer Groups and Distributors are where the big co-op money lies.
If your are a Radio seller or manager who has already mastered direct retail co-op funding, join RAB's Brandeis C. Hall for this advanced webinar, X-treme Co-op Advertising: Winner Takes All, and learn everything you need to know about selling to Dealer Groups and Distributors.
This webinar will be offered twice -- on Tuesday, June 21, at 3 PM (Central), and Wednesday, June 22, at 10 AM (Central). For more information, click here. |
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RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, July 19-21 at the RAB Training Academy in Irving, Texas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2011...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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Home Price Bargains Coming This Summer
Keywords: Real Estate - Homes
Home prices are already a third off their highs, but this summer could bring the real discounts.
Buyers are still cautious, and anxious sellers will have to price aggressively to get them off the fence.
That could result in a "summer clearance sale," predicts Pete Flint, CEO of Trulia, the real estate web site. |
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Discount/Reward Programs Become More Appealing to Gas Customers
Keywords: Gasoline Stations | Consumer Behavior
Over the past few months consumers have shifted from brand and quality as a reason to purchase gas in favor of discount/rebate/reward programs, according to recent motor fuels research by The NPD Group, a leading market research company. |
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Daily Sales Tip: Restating Objections
The best salespeople repeat objections back to prospects in their own words to clarify that everyone is on the same page.
If the salesperson has taken good notes, chances are the prospect will confirm they're on the right track.
In many cases, prospects will become more engaged because the salesperson is focusing on their greatest concerns.
Another follow-up: Asking prospects how big a concern their objection is. This helps gauge whether the objection is the biggest obstacle to closing the sale, or one of several details that need to be addressed.
Source: Sales author/trainer John Boe
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| Market Manager, Cherry Creek Radio |
| GSM, Backyard Broadcasting - South Dakota |
| Account Executive, Townsquare Media - Billings, MT |
| Senior Account Manager, WLOQ - Orlando |
| Station Manager, WAWZ |
| GSM, Mendota Broadcasting - Illinois |
| BI-LINGUAL MARKET MANAGER, |
| Account Manager, Cox Radio - Orlando, FL |
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