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Retailers Respond as Value Mania Hits Even the Well-to-Do
Keywords: Consumer Behavior
They make more than $100,000 a year. They're recently back from a vacation to Aruba -- via freebie air miles. And they go shopping together for their groceries every week --at Walmart.
The Whited family of Marietta, Ga., never expected that Walmart would become their shopping anchor. Or that value would become their shopping mantra. But they have little choice. |
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X-treme Co-op Advertising
Each year, some $50 billion of media advertising is financed through co-op programs. But while all co-op sales are worthwhile, the one-retailer-by-one-retailer approach is time-consuming and yields modest results. Dealer Groups and Distributors are where the big co-op money lies.
If your are a Radio seller or manager who has already mastered direct retail co-op funding, join RAB's Brandeis C. Hall for this advanced webinar, X-treme Co-op Advertising: Winner Takes All, and learn everything you need to know about selling to Dealer Groups and Distributors.
This webinar will be offered twice -- on Tuesday, June 21, at 3 PM (Central), and Wednesday, June 22, at 10 AM (Central). For more information, click here. |
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RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, July 19-21 at the RAB Training Academy in Irving, Texas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2011...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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Billion-Dollar Boys' Club
Keywords: Restaurants
Restaurants That Woo Men with Attractive Waitresses, Big Beer Selections & Giant TVs are Winning Loyal Customers -- and Raking in Revenues
Franchises inspired by the Hooters model -- such as Celtic-themed sports bar chain Tilted Kilt Pub & Eatery and faux mountain sports lodge chain Twin Peaks -- have expanded rapidly over the last half decade, while corporate-owned chains like Brick House Tavern + Tap and Bone Daddy's House of Smoke are picking up steam regionally.
In fact, for the next couple of years, this segment (often referred to as "breastaurants") is poised to be one of the fastest-growing restaurant categories. |
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Summer Vacation or Bust
Keywords: Vacations
Like the Griswolds, Americans are ready to hit the road for their summer vacation.
More people are choosing to travel this summer after years of staying home, according to recent reports. In an American Express survey, 59% of Americans said they are planning a trip this summer, up from 51% in 2010.
But because most consumers feel particularly cash-strapped as the recovery sputters, this year's summer vacation is more in line with "Walley World" than European Vacation. |
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Daily Sales Tip: Setting Goals
Rainmakers, those in the top 10% of all sales performers, believe in the power of goals and action plans. Those who truly want to reach the elite status don't get there by accident -- they live by goals, and they are committed to doing what they need to do to achieve.
There are two important things that set apart sales people, sales managers, and leaders who live by their goals and those who don't.
First, people who have goals know where they want to go. Contrary to what you might read in other books about goal setting, you don't have to sort out your life's purpose in order to achieve success in sales.
All you need to do is set a target. It can be as simple as having an annual revenue goal, and having the answer to the question, "Do I really want to achieve this badly?"
Second, once you know where you want to go, commit to a goals routine. If you have already done so, bully for you! It'll help you achieve. In any case, take care to keep your goals routine simple, and to visit it frequently.
The simpler it is, the easier it is to stick with it. A simple roadmap can help you build and stick to your own goals routine. Below is one that is easy to follow in your journey to sales success:
-- Review your goals first thing in the morning every day. Say your big picture goal out loud, then review your action plan for the day. This should only take a few minutes. At the end of each day, review how the day went, and set goals and actions for the next day.
In the time you might take to drink a cup of coffee (if you down it as fast as I do), you will have accomplished this review.
-- On Friday, or during the weekend, review the week and set goals and actions for the next week.
Do this with a colleague who can be a "goals partner" so to speak. Your goals partner can be a peer, a mentor, a coach, or a friend, but it's someone you work with explicitly each week to make sure you're on top of your goals, staying committed and pushing yourself.
-- Once per month, meet with a small group of people you trust to review what you're doing, where you're headed, what you'll do in the next month, and get ideas for how you can achieve more and shake off any nagging hassles.
-- Once per quarter, review your progress toward your annual goal. During this meeting step back and ask yourself, "What do I absolutely positively need to get done over the next three months to achieve my annual goals?"
Set no more than three priorities for the next quarter that you'll direct all your passion, energy, and intensity toward so you can stay on track.
-- Once per year, set your targets for the next year. Make sure you ask yourself, "What do I need to do to get to my big picture goal?"
When you're done with your goals and annual plan, ask yourself, "If I get done what I'm about to do, will it help me get to my big-picture goal?" Make sure it does!
Source: Sales consultants Mike Schultz and John Doerr of the RAIN Group
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| Market Manager, Cherry Creek Radio |
| GSM, Backyard Broadcasting - South Dakota |
| Account Executive, Townsquare Media - Billings, MT |
| Senior Account Manager, WLOQ - Orlando |
| Station Manager, WAWZ |
| GSM, Mendota Broadcasting - Illinois |
| BI-LINGUAL MARKET MANAGER, |
| Account Manager, Cox Radio - Orlando, FL |
| Market Sales Manager, Grundy County Broadcasters - Morris, IL |
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