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7-Eleven Takes to the Road and Stage
Keywords: Product Sampling | Event Marketing
Shift Toward More Teen-Centric Activity Shows Properties Must Stay on Top of Changing Priorities of Marketers
Looking to promote its Slurpee frozen beverages and their new MixMaker cup during the key summer consumption period, 7-Eleven, Inc. has expanded the grassroots sampling campaign it has conducted for the past few years and added a four-stop concert series to its event marketing activities. |
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X-treme Co-op Advertising Webinar Scheduled This Week
Each year, some $50 billion of media advertising is financed through co-op programs. But while all co-op sales are worthwhile, the one-retailer-by-one-retailer approach is time-consuming and yields modest results. Dealer Groups and Distributors are where the big co-op money lies.
If your are a Radio seller or manager who has already mastered direct retail co-op funding, join RAB's Brandeis C. Hall for this advanced webinar, X-treme Co-op Advertising: Winner Takes All, and learn everything you need to know about selling to Dealer Groups and Distributors.
The webinar will be offered twice this week -- tomorrow at 3 PM (Central), and Wednesday at 10 AM (Central). For more information, click here. |
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RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, July 19-21 at the RAB Training Academy in Irving, Texas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2011...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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Women Spend More On Fragrance, Downscale Nails
Keywords: Health and Beauty | Product Sampling
Women are spending more on most beauty categories, but a new report shows that they are continuing to criss-cross between mass and prestige brands.
Total U.S. beauty sales are up 5% in prestige products in the first quarter, and 4% in and food/drug/mass channels, according to the latest NPD/SymphonyIRI Beauty Cross Channel Monitor. |
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What Stations Are Doing: Beer Charity Returns to Radio...
Keywords: Beer | Charities
Miller High Life is using radio and other media as part of a new ad campaign that honors Iraq and Afghanistan veterans. For a second year, the "Give a Veteran a Piece of the High Life" urges beer drinkers to return bottle caps and can tabs this summer. |
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Daily Sales Tip:
The Team Sale: When sports franchises approach sponsors, they bring an entire sales team. The point is not to overwhelm, but to show deep commitment from the organization, and to be able to provide ideas, answers and suggestions immediately to the client, while they're in "the mode."
If you have a quality lead, ask for a meeting with a few members of your team: maybe your webmaster, a Promotion Director, or a PD. Your client will be impressed that they are worthy of everyone's time, and the ideas and answers will be plentiful.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786
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| GSM, Backyard Broadcasting - South Dakota |
| Account Executive, Townsquare Media - Billings, MT |
| Senior Account Manager, WLOQ - Orlando |
| Station Manager, WAWZ |
| GSM, Mendota Broadcasting - Illinois |
| BI-LINGUAL MARKET MANAGER, |
| Account Manager, Cox Radio - Orlando, FL |
| Market Sales Manager, Grundy County Broadcasters - Morris, IL |
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