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Hybrid Car Sales Stall as Buyers Opt for Fuel-Thrifty Compacts
Keywords: Autos-New Domestic | Autos-New Imported
Despite months of high gas prices, a bevy of new fuel-stingy cars with conventional gas engines may be eating into sales of pricier gas-electric hybrids.
Sales of high-mileage, high-value conventional compacts such as the Hyundai Elantra, Ford Focus and Chevrolet Cruze are hot, while hybrid sales have stagnated.
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Deadline for Rising Through the Ranks Scholarship Applications is July 13
This popular two-day training seminar, sponsored by the Radio Advertising Bureau, BMI, and Mentoring and Inspiring Women in Radio Group, is dedicated to the support and advancement of women in Radio sales.
BMI will be providing 25 scholarships for this year's program, scheduled for August 30-31 at the BMI offices in Nashville.
For more information on the seminar, scholarship applications and registration details, go to rab.com.
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RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, July 19-21 at the RAB Training Academy in Irving, Texas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2011...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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Lease Deals Aim to Stem Defections
Keywords: Auto Leasing
Japan Brands Offer Extensions, Incentives
Toyota, Honda and Nissan are counting on new lease programs to keep customers from straying because of the lack of selection of popular models in the aftermath of the March earthquake. |
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Survey Says Auto Dealership Professionalism Trumps Price
Keywords: Automotive | Consumer Behavior
Customer treatment often trumps price at car dealerships, a new study says.
Dealership behavior matters a lot in determining if a shopper accepts a particular deal, according to data from CarWoo.com, an automotive marketplace website. |
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Daily Sales Tip: Be Human!
People buy from people, not from institutions. Advertisers often forget this, and are more concerned about their perfect "image" than about relating to their audience as fellow human beings.
It's not a perfect world, and listeners recognize this, so a commercial that tries to portray the advertiser as perfect, doesn't ring true.
Let the audience in on your little faults, the chinks in the armor. For example, the car dealer who says, "We have the best deals, the biggest selection, the friendliest salespeople, but...our coffee's not so good," allows the listener to discover his embarrassing secret. Don't be afraid to joke about your hard-to-find location, the tacky sign you inherited from the former owner, the boss's idiosyncrasies.
A little self-effacing humor can go a long way. Give listeners something to smile about. If a listener can say "Yeah, that's me. I've done that," you've established a bond. Now your audience is involved.
Poke fun at yourself and punch up sales.
Source: Veteran radio sales consultant Jeffrey Hedquist, founder and president of Hedquist Productions, Inc.
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| GSM, Backyard Broadcasting - South Dakota |
| Account Executive, Townsquare Media - Billings, MT |
| Senior Account Manager, WLOQ - Orlando |
| Station Manager, WAWZ |
| GSM, Mendota Broadcasting - Illinois |
| BI-LINGUAL MARKET MANAGER, |
| Account Manager, Cox Radio - Orlando, FL |
| Market Sales Manager, Grundy County Broadcasters - Morris, IL |
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