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Gum Brands Increase Sponsorship Spending To Boost Sales, Gain Share
Keywords: Sponsorship Sales
With More Activity by Major Brands, Properties Should Target the Category
Unfortunately for chewing gum manufacturers, consumers' mouths aren't the only things cooling off these days. So are sales in a category that just five years ago was growing at a 20 percent annual clip. |
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Advertiser Spotlight: Financial Institutions
The financial industry is alive and well in spite of the financial crisis of the past few years. Join RAB's John Potter and Sue Novicki of Morrison and Abraham for a fast-paced webinar that promises to help you work more effectively with financial industry players such as banks, brokerages, credit card companies, mortgage providers and credit unions.
This presentation will provide you with the necessary information to prospect, determine needs, develop presentations -- and sell -- to financial institutions.
The webinar will be offered on both July 12 (3PM Central) and July 13 (10AM Central). For more information and registration details, click here. |
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RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, July 19-21 at the RAB Training Academy in Irving, Texas.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track for 2011...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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Clearasil Campaign Taps Facebook, Lollapalooza
Keywords: Social Media | Sponsorship Sales
Clearasil is launching a summer-long, music-oriented campaign via a Facebook application and sweepstakes.
"Rock Your Skin" marks a new brand approach, says Kevin Harshaw, marketing director of personal care at Clearasil parent company, Reckitt Benckiser. The effort targets young adults via online and integrated experiences and leverages the "summer break" and "back to school" season as an opening for consumer communication. |
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What Stations Are Doing: Radio Helps Raise Over $5 Million For 'Crusade'
Keywords: Radio | Charities
Saturday, June 18 and Sunday, June 19, was "Crusade Weekend" in the Louisville metro and region, which is pretty much how locals refer to the annual WHAS "Crusade For Children" event that benefits a wide range of children's charities throughout central Kentucky and southern Indiana. |
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Daily Sales Tip:
Spotting good Alternative Revenue sales prospects can be as simple as reading your favorite magazines.
Save a bunch of magazines and periodicals covering a variety of lifestyles including outdoor activities, cooking, home improvement, auto racing, healthy living, and home decorating, for example.
Look through the pages to spot the biggest advertisers, companies offering consumer promotions, and those featuring local retail locations. Create a hit list of these manufacturers. Locate the regional market rep for each company and set your appointments
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786
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| GSM, Backyard Broadcasting - South Dakota |
| Account Executive, Townsquare Media - Billings, MT |
| Senior Account Manager, WLOQ - Orlando |
| Station Manager, WAWZ |
| GSM, Mendota Broadcasting - Illinois |
| BI-LINGUAL MARKET MANAGER, |
| Account Manager, Cox Radio - Orlando, FL |
| Market Sales Manager, Grundy County Broadcasters - Morris, IL |
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