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Best Practices: Two Tips For Selling Small-Market Properties
Keywords: Sponsorship Sales
Properties Can Gain New Sponsors by Using Mobile Marketing Programs to Identify New Prospects and Offering Platforms That Provide Business-Building Opportunities
Although they may be the hottest ticket in town, properties located in small markets face a significant challenge in securing significant sponsorship revenue due to a lack of companies to draw from.
IEG SR reached out to minor league sports teams, college athletic departments and other types of events located in small and medium-sized markets to find out their approach to attracting new sponsors. |
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Financial Services Webinar Scheduled For This Week
The financial industry is alive and well in spite of the financial crisis of the past few years. Join RAB's John Potter and Sue Novicki of Morrison and Abraham for a fast-paced webinar, Advertiser Spotlight: Financial Institutions, that promises to help you work more effectively with financial industry players such as banks, brokerages, credit card companies, mortgage providers and credit unions.
This presentation will provide you with the necessary information to prospect, determine needs, develop presentations -- and sell -- to financial institutions.
The webinar will be offered tomorrow at 3PM Central and again on Wednesday at 10AM Central. For more information and registration details, click here. |
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Deadline for Rising Through the Ranks Scholarship Applications is Wednesday
This popular two-day training seminar, sponsored by the Radio Advertising Bureau, BMI, and Mentoring and Inspiring Women in Radio Group, is dedicated to the support and advancement of women in Radio sales.
BMI will be providing 25 scholarships for this year's program, scheduled for August 30-31 at the BMI offices in Nashville.
For more information on the seminar, scholarship applications and registration details, go to rab.com.
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JetBlue, PBS Kids Launch 'Soar With Reading'
Keywords: Cause-Related Marketing
School may be out for summer, but JetBlue and PBS Kids are partnering for a program that encourages children to keep reading.
JetBlue is sponsoring in-flight and online literacy resources, community reading events and a partnership with First Book, a nonprofit organization that provides new books to children in need. |
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What Stations Are Doing: Imus Ranch To Host Tuesday's Children
Keywords: Radio
Citadel Media syndicated talker Don Imus and his wife Deirdre will host a group of kids from Tuesday's Children -- a non-profit family organization that has made a long-term commitment to every individual impacted by the events of September 11, 2001 -- for a week at the Imus Ranch in New Mexico. |
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Daily Sales Tip:
Think Snow. It may be the middle of summer, but now is the time to start thinking about your winter dealer groups.
Your plans should include sales calls on regional sales contacts and wholesalers of snow blowers, snowthrowers and snowmobiles. Check available Co-op plans to find out which manufacturers offer Co-op and then go online to find dealers in your area. Most manufacturers of these lines have dealer locators on their sites.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786
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