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Retailers Gearing Up For Back-to-School Shoppers; Sales Expected to Climb 3 Percent
Keywords: Back-to-School
The red, white and blue Fourth of July decorations and party goods have been sent to the clearance rack to make way for the next big retail season: back to school.
At the Target Store in Cleveland's Steelyard Commons shopping center last week, tucked behind the patio furniture and other signs of summer, were brightly colored displays of Crayola Crayons, Barbie backpacks and Spongebob SquarePants lunchbags -- all ready for eager parents and somewhat-less-than-eager schoolchildren.
Even if some shoppers aren't ready to give up their sunglasses and flip-flops, retailers have already plunged into their second most important shopping season. |
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Financial Services Webinar Offered Today and Tomorrow
The financial industry is alive and well in spite of the financial crisis of the past few years. Join RAB's John Potter and Sue Novicki of Morrison and Abraham for a fast-paced webinar, Advertiser Spotlight: Financial Institutions, that promises to help you work more effectively with financial industry players such as banks, brokerages, credit card companies, mortgage providers and credit unions.
This presentation will provide you with the necessary information to prospect, determine needs, develop presentations -- and sell -- to financial institutions.
The webinar will be offered today at 3PM Central and again on Wednesday at 10AM Central. For more information and registration details, click here. |
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Tomorrow is the Deadline for Rising Through the Ranks Scholarship Applications
This popular two-day training seminar, sponsored by the Radio Advertising Bureau, BMI, and Mentoring and Inspiring Women in Radio Group, is dedicated to the support and advancement of women in Radio sales.
BMI will be providing 25 scholarships for this year's program, scheduled for August 30-31 at the BMI offices in Nashville.
For more information on the seminar, scholarship applications and registration details, go to rab.com.
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Food Buyers Highly Selective at the Shelf
Keywords: Supermarkets
Although U.S. food shoppers generally have a positive view of store brands, they are highly selective at the shelf when making a choice between a national brand and a store brand item, suggests a new survey-based report from Packaged Facts, the Rockville, Md., division of MarketResearch.com. |
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Music Sales Increase for the First Time Since 2004
Keywords: Recorded Music
Finally, some good news for the beleaguered music industry: Music sales are up 8.5% year-over-year during the first half of 2011, which is on track to become the first full year of positive music sales since 2004.
Digital sales are driving that growth, according to Nielsen SoundScan, thanks to significant gains in digital album sales, which were up nearly 20%, and digital track sales, up 11%. |
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Daily Sales Tip: Summertime Sales
Life and work continue, even in the summer. If it's too hot, then your prospects will be in their nice, air-conditioned offices -- where you should be, too, making calls. If it is a beautiful day, some people may be out. The rest will not.
Everyone is not on vacation every day. If you happen to call someone who is on vacation, call them back when they return. If they are planning a vacation, schedule the meeting for when they return. If they have just returned from their vacation, schedule for a time when they say they will be caught up. If you are going on vacation, schedule for when you return.
Prospects make appointments all summer long, just as they do in the fall, winter and spring. If a prospect asks you to call back after a holiday, suggest that you "pencil in a meeting for after the holiday." Promise that you will call to confirm it. Do so.
Source: Sales trainer/coach Wendy Weiss
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