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Builders Push 'Green' Homes to Stand Out in Foreclosure-Filled U.S. Market
Keywords: Real Estate - Homes
In the 20 years Ron Betenbough's company has been building homes in west Texas, he's always been willing to compete on price. Now, in a market crowded with cheap properties, he's also touting environmentally friendly construction and energy-saving features.
Betenbough Homes has been promoting all its houses as "green" since November, after winning certification under an industry-run program, Betenbough said in a telephone interview. The company didn't raise prices, absorbing added costs of less than $500 on each of its units, which list for as low as $110,000 in some subdivisions.
"We chalked it up to marketing," said Betenbough, 70, who founded the Lubbock, Texas-based company with his son, Rick. |
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Successful Budgeting Strategies for 2012
Budget time is just around the corner. If you have not attended an RAB webinar on budgeting, or if you could use a review of some sound, fundamental budgeting strategies before you submit your 2012 budget, plan on joining RAB's John Potter for this instructional webinar.
An accurate budget can be the single most important document for a manager to have a successful year. This presentation will be offered twice -- on Tuesday, August 9, at 3 PM (Central) and Thursday, August 11, at 10 AM (Central).
For more details and registration information, click here.
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Radio Mercury Awards Entry Deadline is Tomorrow
Time is almost up for submitting entries to the 2011 Radio Mercury Awards.
With over $130,000 in prizes, the Radio Mercury Awards represent the only creative competition devoted exclusively to radio. Agencies, production companies, radio stations, schools and universities are all eligible to enter.
For information on how to submit your commercials and campaigns, follow this link.
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Bank Customers Like Rewards, But Don't Redeem
Keywords: Banks
Bank customers are quick to sign up for debit rewards programs, but are slow to redeem earned points, according to Mintel Comperemedia.
While such programs have been viewed by banks as an easy way to gain and retain customers and have been marketed heavily, Mintel found that debit card programs alone aren't likely to foster customer loyalty, as 47% of respondents who participate in a debit rewards program have never redeemed their points. |
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Number of Cruise Passengers Up 10 Percent in 2010
Keywords: Cruise Lines
As the global economy sputtered out of recession in fits and starts last year, the cruise industry racked up a significant gain in passenger numbers.
A report by the Cruise Lines International Association found that the group's member lines carried 14.8 million passengers, an increase of 10.3%. That amounts to the biggest year-over-year jump since 2003. |
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Daily Sales Tip: Sell Your Record of Success
While past performance is not a guarantee of future performance, it is the best predictor. Sell your track record to the customer.
Talk about your successess and the benefits your other customers experienced. But also talk about the problems you've encountered along the way and what you and your company did to overcome them.
Strictly talking about successes can create a rose-colored picture and might raise some doubt within prospects. A balanced discussion that examines your successes and how you quickly resolved problems will give the customer a good idea of what he/she can realistically expect and help raise his/her comfort level with you.
Your straightforward manner also increases the likelihood of getting the sale.
Source: Sales trainer Dean Goettsch
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