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Looking to Turn a Profit -- One Good Cause at a Time
Keywords: Cause-Related Marketing
Using Niche Crowd-Funding, Entrepreneurs Help Charitable Projects Raise Money
A wave of entrepreneurs are trying to turn a profit by helping good causes find donors to back them.
The tool they use is called niche crowd-funding. Entrepreneurs set up websites for very specific types of charitable projects, like supporting small farmers in developing nations or helping victims of natural disasters. People who need backers can put fund-raising pitches on the site -- and the entrepreneurs take a cut of whatever money they raise. |
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Certified Digital Marketing Consultant 2.0 (CDMC 2.0) Class!
RAB's newly-created Certified Digital Marketing Consultant 2.0 (CDMC 2.0) training and accreditation program is designed for experienced sales people and managers who have mastered the fundamentals of selling digital advertising.
Registration for the September CDMC 2.0 class is now open, beginning with an initial webinar on Thursday, September 8. Following the webinar, participants take 10 online classes, lasting only about 20 minutes each. The wrap-up webinar is on Thursday, September 29, followed by an online final exam.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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Snapple and Maroon 5 Release New 'Tea Will Be Loved' to Benefit Feeding America
Keywords: Charities
Snapple and Grammy award-winning pop-rock band Maroon 5 have partnered to launch "Tea Will Be Loved" -- a delicious blend of healthy green tea and tasty black tea with notes of pomegranate and berries. Tea Will Be Loved will benefit Feeding America, the nation’s largest hunger-relief organization, by helping to provide 1,750,000 meals to those in need. |
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What Stations Are Doing: Entercom Campaign To Support Navy SEAL Families
Keywords: Radio
Entercom is partnering with the Navy SEAL Foundation to help families who have lost loved ones in Afghanistan. A companywide campaign across 23 markets and 111 stations has been started with a goal of helping the families of the SEALS who die in combat. SEAL Team Six is the elite of the elite when it comes to our military. |
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Daily Sales Tip:
Do your homework and learn all you can about your potential customers before you call on them. If it's a public company, get their annual report (even if you are calling on the local distributor). Get on the Internet, read the local media, read major publications...the more knowledge you have before you get in the door, the better opportunity you have to close the deal.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786)
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