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Marketers Searching for Ways to Observe September 11 Anniversary
Keywords: Charities | Cause-Related Marketing
As the 10th anniversary of 9/11 approaches, marketers like The Home Depot, General Motors and American Express are struggling with the best way to connect with the tens of millions of consumers who will observe the day, without appearing to be either exploitive or insensitive.
The Home Depot is the latest, just announcing that its foundation is working with The Mission Continues and rock band 3 Doors Down to introduce a "Celebration of Service" campaign, an effort to enhance the lives of U.S. military veterans. |
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Certified Digital Marketing Consultant 2.0 (CDMC 2.0) Class!
RAB's newly-created Certified Digital Marketing Consultant 2.0 (CDMC 2.0) training and accreditation program is designed for experienced sales people and managers who have mastered the fundamentals of selling digital advertising.
Registration for the September CDMC 2.0 class is now open, beginning with an initial webinar on Thursday, September 8. Following the webinar, participants take 10 online classes, lasting only about 20 minutes each. The wrap-up webinar is on Thursday, September 29, followed by an online final exam.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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New Economics Rewrite Book Business
Keywords:
The economics of the book business are changing so rapidly the industry barely looks like it did just six months ago.
The era of the book superstores, with their big windows and welcoming tables stacked high with books, has gone into decline. Many of the country's most enthusiastic readers have already switched to less-costly digital books. Amazon customers now buy more Kindle titles than hardcovers and paperbacks. |
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Bariatric Surgery Yields Financial Payoff
Keywords: Doctors & Medical Clinics
Brooklyn resident Virginia Gomez, now 53, had been unemployed for years. Depressed and always tired, coping with diabetes and other health issues, she had almost given up looking for a job.
But that all changed two years ago when she had weight-loss surgery that resulted in her dropping 70 of her 200 lbs. Not only did her diabetes and other ailments disappear, she found a job. |
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Daily Sales Tip: Practice Makes Perfect
Sales managers very often do not get the training they need before becoming a sales manager. Likewise, very few sales managers conduct ongoing training sessions with their sales team.
Selling requires cognitive skills as well as practical skills, which cannot be developed without practice. When was the last time the sales managers at your company conducted sales practice? I have frequently observed sales managers who intend to start a series of sales practice exercises; however, they are dissuaded from this plan by their salespeople who express dislike or discomfort with the idea of practicing.
Top-performing sales forces conduct sales practice on a regular basis. They have a focus on training and developing the skills and process of their team on an ongoing basis. I recommend that all sales managers conduct sales practice on a weekly basis. This will allow them to inspect the quality of presentations, processes, territory management, account management, etc., of each of their salespeople in a safe and nurturing environment.
Practicing one's sales skills in front of a customer is analogous to practicing football during the Super Bowl. Obviously, it is too late to practice when you are in the game.
Source: Sales consultant Gil Cargill
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