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Some Fast Food Gets a Fresh Makeover
Keywords: Fast Food
Burger King is advertising fresh vegetables and introducing oatmeal, McDonald's is touting "real fruit" smoothies and Wendy's is promoting "natural" lemonade and summer salads.
Times are changing at fast-food restaurants -- sort of.
Spurred in part by the success of restaurants like Subway and Chipotle, who have found a winning formula in offering fresh, made-to-order items, fast-food chains better known for their greasy fries and gut-busting burgers are increasingly paying attention to avocado slices and apple wedges. |
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Getting a Bigger Share of the Political Advertising Pie
How can you grab a bigger piece of the political ad dollar pie, which is expected to generate $5.5 billion in spending for 2012?
By attending this timely webinar, where you'll learn the keys to developing a successful sales strategy in this all-important category for radio. Topics will include an examination of the political landscape in general, an explanation of political advertising (including unit rate structures), and how to sell radio's strengths and those of your particular stations.
Join political experts Anne-Marie Petrie of CBS Radio and Patrick McGee of Katz Radio Group, along with RAB's Sheila Kirby for this important presentation on Wednesday, September 21, at 3 PM (Central). For registration information, click here.
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Certified Digital Marketing Consultant 2.0 (CDMC 2.0) Class!
RAB's newly-created Certified Digital Marketing Consultant 2.0 (CDMC 2.0) training and accreditation program is designed for experienced sales people and managers who have mastered the fundamentals of selling digital advertising.
Registration for the September CDMC 2.0 class is now open, beginning with an initial webinar on Thursday, September 8. Following the webinar, participants take 10 online classes, lasting only about 20 minutes each. The wrap-up webinar is on Thursday, September 29, followed by an online final exam.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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Boomers Will Be Spending Billions to Counter Aging
Keywords: Baby Boomer Market | Cosmetic Surgery
Baby boomers heading into what used to be called retirement age are providing a 70 million-member strong market for legions of companies, entrepreneurs and cosmetic surgeons eager to capitalize on their "forever young" mindset, whether it's through wrinkle creams, face-lifts or workout regimens.
It adds up to potential bonanza. The market research firm Global Industry Analysts projects that a boomer-fueled consumer base, "seeking to keep the dreaded signs of aging at bay," will push the U.S. market for anti-aging products from about $80 billion now to more than $114 billion by 2015. |
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Part-Time Workers: More Fine With No Full-Time Job
Keywords: Employment Industry
Unemployment remains a huge concern, but the underemployment problem isn't as bad as it used to be. Fewer part-time workers are looking for full-time work -- because they don't mind working part-time after all. |
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Daily Sales Tip: Remember Who You're Talking To
When meeting with a prospective customer, make your conversational tone one of respect. Suppose we carelessly utter to the prospect, "Do you know what I mean?" He or she just heard from us: "How could you possibly disagree?" A more respectful offering is, "I want to be sure I express this properly; so may I clarify?"
How about when the buyer poses the same question to us? Seize the opportunity to clarify the exchange of ideas by responding this way: Look into the buyer's eyes and state inquisitively, "No, I do not quite understand. Could you tell me more?" This may also persuade the customer to state his/her position in a way that might reveal critical motivations.
Source: Sales consultant/trainer Robert Menard
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