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Digital Divide: Print Media Declines As Tablets, E-Readers Rise
Keywords: New Media
Demand for print media is rapidly declining, digital pundits assure us -- but don't take their word for it: paper manufacturers also see the handwriting on the wall.
In fact, a new survey from RISI, a trade organization and business information provider representing the forest products industry, predicts that total demand for paper for magazines and newspapers will drop 12% to 21% by 2015 -- attributing the slump directly to the rise of tablet-style computers and e-readers. |
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Certified Digital Marketing Consultant 2.0 (CDMC 2.0) Class!
RAB's newly-created Certified Digital Marketing Consultant 2.0 (CDMC 2.0) training and accreditation program is designed for experienced sales people and managers who have mastered the fundamentals of selling digital advertising.
Registration for the September CDMC 2.0 class is now open, beginning with an initial webinar on Thursday, September 8. Following the webinar, participants take 10 online classes, lasting only about 20 minutes each. The wrap-up webinar is on Thursday, September 29, followed by an online final exam.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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Getting a Bigger Share of the Political Advertising Pie
How can you grab a bigger piece of the political ad dollar pie, which is expected to generate $5.5 billion in spending for 2012?
By attending this timely webinar, where you'll learn the keys to developing a successful sales strategy in this all-important category for radio. Topics will include an examination of the political landscape in general, an explanation of political advertising (including unit rate structures), and how to sell radio's strengths and those of your particular stations.
Join political experts Anne-Marie Petrie of CBS Radio and Patrick McGee of Katz Radio Group, along with RAB's Sheila Kirby for this important presentation on Wednesday, September 21, at 3 PM (Central). For registration information, click here.
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Home Depot, Target Chase Online Opportunities
Keywords: E-Business
We're operating in a multi-channel world, and for many traditional retailers that means trying to bring their expertise in clicks up to the levels of the brick side of the business. Two cases in point, from recent reports, are Home Depot and Target. |
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Facebook Growing in the U.S., But Google, Yahoo and Microsoft Are Still Bigger
Keywords: Social Media
Depending on what numbers you trust, how you're counting, the market and the period of time you're looking at, Facebook is already the most popular site on the web. On average though, in the U.S. at least, it's still behind the big three: Google, Yahoo and Microsoft. |
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Daily Sales Tip: Seed Prospects and Get an Appointment
We've all heard prospects decline an initial meeting: "We're all set with our advertising."
If you are unable to secure an appointment after several times asking, don't argue, don't start pitching your station and digital products, and don't ask if you can call back in a few months. Thank the prospect for taking your call and get off the line. Then begin seeding.
Seeding is the process of gathering and sending marketing information that may be of value to the prospect and the prospect's business. You'll find current marketing articles categorized by industry on RAB.com in Articles On Demand under the Research tab (deep link: http://www.rab.com/secure/aod/aod.cfm?from=articles). You'll also want to check the articles on digital marketing in the Digital/Interactive section under the Research tab of RAB.com (deep link: http://www.rab.com/secure/radiodigital/digitalHome.cfm?from=digital).
Once you have found an article send it to the prospect by mail or email with a note that you saw this and thought it may be of value. Do not try to sell the prospect on your products yet. Show you are genuinely interested in helping the prospect market the business. After one, two, maybe three articles sent over a two- or three-week period, pick up the phone and try to get the appointment again.
You'll be surprised how receptive prospects can be when they know you have their best interests at heart.
Source: John Potter, VP/Training, RAB
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