|
|
Arby's Revamps Kids' Meals
Keywords: New Product Introductions | Charities
Healthier Kids' Options and Charity Work Highlight Chain's New Kid Strategy
Arby's announced in an exclusive interview with QSR that it is unveiling a new, healthier kids' meal strategy and leveraging it to raise money to fight childhood hunger. |
|
Certified Digital Marketing Consultant 2.0 (CDMC 2.0) Class
RAB's newly-created Certified Digital Marketing Consultant 2.0 (CDMC 2.0) training and accreditation program is designed for experienced sales people and managers who have mastered the fundamentals of selling digital advertising.
Registration for the October CDMC 2.0 class is now open, beginning with an initial webinar this Thursday, October 6. Following the webinar, participants take 10 online classes, lasting only about 20 minutes each. The wrap-up webinar is on Thursday, October 20, followed by an online final exam.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
|
|
|
|
|
Integrated Sponsorship Revenue; Sell Clients What They Need and Want
It has never been more critical for you to take full advantage of current and potential partnerships and build long-term, multi-annual relationships.
In this webinar, you will learn how to identify new sources of corporate dollars, create new opportunities using current assets, understand the value of Activation to sponsors, and identify the most relevant categories and their hot-button objectives.
This webinar will be presented twice -- on Tuesday, October 11 at 3 PM (Central) and Thursday, October 13 at 10 AM (Central). For more information, click here.
|
|
| |
Read More |
|
|
Nestle Pure Life Purified Water Is Proud To Partner with The Breast Cancer Research Foundation
Keywords: Charities
Leading Bottled Water Brand Funds BCRF Research Grants with Special "Pink Pack" Retail Program
This October, the makers of Nestle Pure Life bottled water (NPL) continue to support breast cancer awareness and research with their "Pink Pack" retail program. A key touch point of this program is the partnership between NPL and The Breast Cancer Research Foundation (BCRF), which directs 90 cents of every donated dollar toward research and awareness programs. |
| |
Read More |
|
|
A Numerical Look at the iHeartRadio Music Festival
Keywords: Radio
The iHeartRadio Music Festival loaded in and out at MGM's Grand Garden Arena on September 23 and 24, helping Clear Channel launch a new website and application that drives listeners to radio stations operated by...Clear Channel.
Taking the stage over the two-night festival were: the Black Eyed Peas; Jay-Z; Coldplay; Alicia Keys; Carrie Underwood; Bruno Mars; Kelly Clarkson; Jane's Addiction; Lady Gaga; Jennifer Lopez; Steven Tyler with Sting, Jeff Beck and Randy Jackson; Kenny Chesney; Nicki Minaj; Rascal Flatts; David Guetta with Usher; Nicole Scherzinger; DJ Pauly D; and Sublime with Rome. Whew. |
| |
Read More |
|
|
|
Daily Sales Tip:
Visit your local eye doctor and take a look at their selection of frames and lenses. These are a great source of co-op dollars and eye doctors are finally "seeing" the benefits of radio.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786
|
|
|
|
|
