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Mobile Approaches Tipping Point, Driving Incremental Web Traffic
Keywords: Cellular Phones
Mobile media is approaching a standard measure of "critical mass" -- the point at which at least half the population uses it to "connect to media," Mark Donovan, senior vice president and senior mobile analyst at comScore said this week while revealing some compelling new statistics about the rapid adoption of mobile consumer media technologies at the Interactive Advertising Bureau's MIXX conference in New York. |
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RAB's In-Person Certified Radio Sales Management Class
RAB invites you to be a part of the latest in-person "Certified Radio Sales Management" course, October 25-27 in Chicago.
This intense three-day session will focus on key areas managers need to help keep their stations on a growth track...and themselves on a growth track for their career! The workshop is intended for anyone who has "manager" on their business card and is responsible for people and revenue.
For more information, contact Rob Boaden at 843/757-5066, or rboaden@rab.com.
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Integrated Sponsorship Revenue; Sell Clients What They Need and Want
It has never been more critical for you to take full advantage of current and potential partnerships and build long-term, multi-annual relationships.
In this webinar, you will learn how to identify new sources of corporate dollars, create new opportunities using current assets, understand the value of Activation to sponsors, and identify the most relevant categories and their hot-button objectives.
This webinar will be presented twice -- on Tuesday, October 11 at 3 PM (Central) and Thursday, October 13 at 10 AM (Central). For more information, click here.
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Smartphones, Mobile Internet Set Stage for Increased Mobile Ad Spend
Keywords: Mobile Advertising
eMarketer forecasts that advertisers will spend nearly $1.23 billion on mobile advertising this year in the U.S., up from $743 million last year and set to reach almost $4.4 billion by 2015. This includes spending on display ads (such as banners, rich media and video), search and messaging-based advertising, and covers ads viewed on both mobile phones and tablets. |
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Bringing 20/20 Foresight to Marketing
Keywords: Marketing
With the explosion of social networks, mobile devices, and micro sites, marketing executives are challenged to gain a truly integrated view of customer behavior across the range of established and emerging channels.
A report from Coremetrics, Bringing 20/20 Foresight to Marketing, is based on an exclusive survey of more than 300 marketing and senior-level executives at large companies ($250M-plus in revenues) in the U.S. and the U.K. Survey respondents were asked about their efforts to meet business goals using online marketing software to manage their programs. |
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Daily Sales Tip: My Favorite CNA Question
I've asked many of the top billers in our industry for their favorite Client Needs Analysis (CNA) questions. Most have a question that seems to get the client to open up better than other questions. I heard several sample questions at the Radio Show in Chicago a few weeks ago.
Wendi Power, VP/GM of Cox Media in Tampa, likes to ask: "If you were to win a free business consultant for 1 year, what would you want them to help you tackle in order of importance."
Jon Erdahl, President of McVay New Media, asks: "People buy stories...what is yours?"
Mike Hillstrom, former broadcast sales executive and now President of Select Marketing Group, likes any questions reps ask of him that are followed by true listening and not replied to quickly with a station sales pitch.
If you would like to share your favorite with Radio Sales Today readers, email it to me: jpotter@rab.com.
My favorite question: "When you meet somebody new at a cocktail party and tell them what you do, what reaction do you get?"
Source: John Potter, VP/Training, RAB
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