Thursday, October 20, 2011

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Economy Doesn't Keep Visitors from Haunted Houses
Keywords: Halloween

The economy is frightful, yet haunted houses and other ghoulish attractions are still scaring up big bucks.

At Antonio Casola Farms in Holmdel, N.J., folks pay $12 each, and line up hundreds deep, to be spooked by a chainsaw-wielding madman, a deranged sheriff and a tyrannosaurus Rex during a heart-racing haunted hayride.

Visitors to the House of Shock in New Orleans pay $25 to $50 to be terrorized by gruesome and bloody scenes. About 25,000 people come each season.
 
Social Media: Connect to Listeners and Revenue

Social Media is not a tactic, it's the future. And it requires a strategy by programmers and sales professionals.

In this powerful one-hour webinar, RAB's John Potter and Jacobs Media's Lori Lewis will demystify, educate and connect the social media dots. You'll learn why social matters, the components of an umbrella strategy, and how programming and sales are using social.

This presentation will be offered twice: Tuesday, October 25 at 3 PM (Central), and Thursday, October 27, at 10 AM (Central). For more information and registration details, click here.


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Banks Have Work to Do in Strengthening Customer Relationships
Keywords: Banks

Consumers' relationship with their banks is as tenuous as it's ever been, and the notion of adding fees for what had once been basic services such as debit card use, checking accounts and other in-branch services, could make it even worse.

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Finding Growth in the Home Improvement Industry
Keywords: Home Improvement

An uncertain economy, low consumer confidence, suppressed home sales, and an increase in consumers deferring their home improvement purchases may make for a shaky future for the home improvement industry. However, according to The NPD Group, Inc., a leading market research company, there is hope for growth in the near future, but it lies in the hands of manufacturers and retailers.

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Daily Sales Tip: Practice the Art of Listening

Like any skill you want to improve, you will need to practice listening and paying attention to the prospect.

We recommend that you consciously practice in conversations outside of the selling situation. Find a selling partner, such as a sales associate who wants to increase his or her selling skills, and work on techniques over lunch or early breakfast meetings.

Try to keep conversations going by asking open-ended questions which lead to the other person doing 80% of the talking. (The most natural place to practice is with your family. They will love you for it.)

Within a couple of days you will be comfortable enough with this new habit that you will want to do it with all of your prospects and customers. They will love it, too.

Source: Sales trainer Rick Phillips


General Sales Manager, Cumulus Media - Albuquerque
Local Sales Manager, Mid-West Family Broadcasting - Springfield, IL
Key Account Manager, Cumulus - Kansas City
Non Traditional and Digital Sales Manager, CBS - Riverside, CA
Station Manager, Nelson Multimedia, Inc.


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