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NOTE: Due to a technical issue, you may not have received Monday's RST. The full issue is below. Sorry for the inconvenience.
Coca-Cola Gets Real with Polar Bears
Keywords: Cause-Related Marketing | Coca-Cola
Beverage Giant Links with WWF for Arctic Home
For the next few months Coca-Cola's animated polar bears will be stepping aside to put the spotlight on their real-life counterparts. The effort is expected to raise several million dollars to aid World Wildlife Fund's polar bear conservation efforts. |
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Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
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Sales Management: Problem Solving Simplified
Problems? At a broadcast property? Perish the thought! Well, as hard as it is to believe, there are SOME stations that have problems.
Join RAB's Sheila Kirby for this lively webinar, and learn strategies and tactics to slay the "problem dragon." You'll understand different problem types and how they differ, step-by-step ideas for solving problems, and why having no problems is truly overrated.
This webinar will be presented on Tuesday, November 8 at 3 PM (Central) and again on Thursday, November 10, at 10 AM (Central). For registration details, click here. |
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Cause Marketing and Social Media Come Together in 7-Eleven/Pepsi Campaign
Keywords: Charities
Pepsi has partnered with 7-Eleven Inc.'s convenience stores nationwide to ask consumers to help relieve domestic hunger by purchasing a Pepsi trademark product at participating 7-Eleven locations nationwide, with proceeds of up to $250,000 going to Feeding America. |
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What Stations Are Doing: Good Radio Doing Good
Keywords: Radio | Charities
With a reported 1 in 4 children and 1 in 5 adults in the Bay Area at risk of hunger, KGO/San Francisco and Bay Area Food Banks recently joined forces for the first annual "KGO Fights Hunger Day Radiothon" to raise awareness and much-needed funds to help alleviate hunger in the Bay Area. |
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Daily Sales Tip:
Catch and keep the consumers who listen to your station engaged in your website. Most stations create website pages that look like brochures just to tell the station's story. Listeners will keep coming back to exciting, engaged Interactive sites that interest their lifestyles. Create contests and games, ask listeners to participle in current polls, download Free E-Books, and create branded scavenger hunts. Of course, all these "sticky" features need to be sellable. Creativity will keep your listeners coming back each day.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786
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