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Radio to Daze the Net
Keywords: Radio
Commercial radio was once synonymous with consolidation, cost-cutting, ads that go on forever and the same old playlists.
But fast-forward to today, and a number of private-equity players are making bets that radio is ripe for transformation, thanks to the growth of the mobile and huge interest in digital music platforms. |
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Tell Us About Your Ad Campaigns
If you are hosting a local event or promotion for any mass retailer including Walmart, Kohl's, J.C. Penney, Amazon, Best Buy, Toys "R" Us, Macy's, Walgreens or Target, we want to hear about it.
Please click the link below and send us an email. Be sure to include a brief summary and campaign highlights. Send your email to: retailpromotions@rab.com.
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Sales Management: Problem Solving Simplified
Problems? At a broadcast property? Perish the thought! Well, as hard as it is to believe, there are SOME stations that have problems.
Join RAB's Sheila Kirby for this lively webinar, and learn strategies and tactics to slay the "problem dragon." You'll understand different problem types and how they differ, step-by-step ideas for solving problems, and why having no problems is truly overrated.
This webinar will be presented on Tuesday, November 8 at 3 PM (Central) and again on Thursday, November 10, at 10 AM (Central). For registration details, click here. |
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Pump 'N Pak Packs Them In
Keywords: Radio
Heavy Schedule of Radio Ads, Live Remote Contribute to Event's Success
Despite having a stronger September than last year, the 20-year-old Schoon's Pump 'N Pak store at Maine Avenue in Brookings, S.D., had seen better days, especially compared to its five-year-old sister store 10 blocks away -- where promotions are usually held. But Pump 'N Pak held its first-ever vendor-assisted customer appreciation day at the first store in late September. |
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Roo Gives a Voice to Kangaroo Express
Keywords: Radio
Roo, The Pantry's Kangaroo Express mascot, is hitting the big time. The character, who is usually "seen" in shaded profile on store signs, will play a bigger role in the chain's promotional efforts and give voice to the Kangaroo Express brand, said Dave Henninger, vice president of marketing services.
An all-new radio campaign featuring Roo launched this fall and he'll play a larger role on the retailer's website, Facebook and Twitter communications moving forward. |
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Daily Sales Tip: Getting the Customer Involved
Next time a customer stalls out on you, ask them as a next step to review something for you. It might be a report you're going to email to them or it might be something on a website.
The key is to see if they will provide some input to you. This simple activity is one of the best ways to measure how serious a prospect is in doing business with you. Someone who is serious will do what you ask them to; someone who is not won't.
Their response to what you ask them to do will not only give you a sense of their level of commitment, but also may give them a quick "out" to indeed tell you they are not interested. Either way, it allows you to move forward. Either they are a serious prospect or it's time to drop them and move on.
Another great tool to measure the seriousness of a prospect is to ask them to share with you some proprietary information. It might be a question you ask regarding the strategic focus of their business or how their volumes are for this month.
It can be almost anything, but when you ask them a question that requires them to reveal something that is not known outside the company, you will quickly determine if the customer has confidence in you. Since confidence is what customers are really buying, then a key to knowing if a sale is going to occur is if they will share with you something of proprietary nature.
Source: Sales consultant Mark Hunter
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