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High Gas Prices? Some Consumers Just Say No
Keywords: Consumer Behavior
Most motorists are simply bearing up against soaring gasoline prices. They may swear. They may complain. But they end up filling up as always.
Others, however, are fighting back as the nation heads into the spring driving season. Some are riding the bus or train or are carpooling. Some are giving up four wheels for two -- a scooter or bicycle. Some are simply planning their trips more efficiently. |
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Webinar This Week: Deals, Hyperlocal and Integrated Campaigns
Deals are a big part of broadcasters' opportunities, and this webinar will give you new ideas for making money with deals -- whether you are currently in the deal business or just getting started.
Join RAB's John Potter and guest presenter Jennifer Norris, Digital Sales Manager at Clear Channel's leading deals market, for tips on such considerations as identifying the best deals categories, packaging deals with your campaigns, and creating effective proposals.
This webinar will be offered twice this week: Today at 3 PM (Central), and again on Thursday at 10 AM Central. For more information, click here.
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RAB Workshop To Explore Mobile Marketing During NAB Show
Mobile apps, mobile streaming and mobile websites mean more mobile revenue for radio. Find out how your station can take advantage of these opportunities by attending the RAB workshop, Is Mobile Marketing the Future of Advertising?.
This seminar is one of five RAB-produced sessions that will be offered at the NAB Show, April 14-19 in Las Vegas. It's scheduled for Tuesday, April 17, from 10:30-11:45 AM in Room N239/241.
The NAB Show is the world's largest event covering the development, management and delivery of content across all media. For more information, follow this link.
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Office Workers Provide Daytime Selling Opportunities
Keywords: Retail Market
A study released recently by the International Council of Shopping Centers found that determining what office workers spend going to work, during the business day, and immediately after work prior to returning home can provide a better understanding of the opportunities that exist for retail, restaurant, and service establishments in proximity to office parks or buildings. |
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U.S. Soda Consumption Decline Continues
Keywords: Soft Drink Bottlers
U.S. carbonated soft drink consumption fell faster last year as strength in energy drinks failed to offset weakness in traditional sodas from The Coca-Cola Co. and PepsiCo Inc., according to Reuters, citing Beverage Digest. |
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Daily Sales Tip: The 'Third-Party Selling' Technique
If you've done your homework, you can bring specific examples to your sales calls. Whether you are a brand new salesperson, or a 20-year veteran working with a brand new prospect, a proven way to establish credibility is to reference success with other clients.
"Third-party selling" is the process of strategically describing the successful implementation of your product/service with other customers in similar situations. When using those "third-party" examples, you need to be specific and detailed. A good story will put your prospect in the shoes of another customer and help them to see the possibilities for your product in their own situation. It will also subliminally communicate your competence and your credentials, eliminating some of the psychological barriers to making a purchasing decision in your favor.
Past success builds credibility.
Source: Kelly Riggs, founder and president of Vmax Performance Group
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