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$4 Gas Fuels the Surge in March Sales
Keywords: Autos-New Domestic | Autos-New Imported
Buyers Aren't Thinking Small; They're Thinking Fuel-Efficient
It feels counterintuitive. Expensive gasoline not only helped propel new-vehicle sales in the first quarter. It was a key factor in the surge.
But customers aren't flocking from big trucks to small cars as happened four years ago when fuel prices spiked. Instead they are shopping within the same segments and snapping up newer models that get better fuel economy. |
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RAB Workshop To Explore Mobile Marketing During NAB Show
Mobile apps, mobile streaming and mobile websites mean more mobile revenue for radio. Find out how your station can take advantage of these opportunities by attending the RAB workshop, Is Mobile Marketing the Future of Advertising?.
This seminar is one of five RAB-produced sessions that will be offered at the NAB Show, April 14-19 in Las Vegas. It's scheduled for Tuesday, April 17, from 10:30-11:45 AM in Room N239/241.
The NAB Show is the world's largest event covering the development, management and delivery of content across all media. For more information, follow this link.
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The Surprising Reason for Record New Vehicle Prices
Keywords: Automotive
Buyers are paying record average prices for new cars. But it's not gouging by automakers. Rather, more customers are ordering all the frills.
The average price of a new car is running at $30,748, up 6.9% from a year ago. Consumers are choosing more expensive trim levels and makers are being smarter about producing the right combinations of options and trim levels that minimize the chance that cars will be spurned on sales lots. |
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Loyalty to Hybrid Cars Elusive
Keywords: Consumer Behavior
Most Americans aren't sticking with hybrids.
A study released Monday by auto research firm R.L. Polk shows only 35 percent of hybrid vehicle owners chose to purchase a hybrid again when returning to the market in 2011. |
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Daily Sales Tip: The Two Biggest Mistakes
The two biggest mistakes made by salespeople are:
Failure to have a plan prior to the presentation. Successful salespeople go into a presentation with an order of events they plan to make. They make it easy for prospects to grasp ideas without having to work too hard.
Taking things too personally. Some salespeople forget that selling is a business transaction. Not everyone is going to love you or what you're selling. Try to put your best foot forward and demonstrate competence, credibility and a positive interest in the selling situation. Do the best you can, and go on from there.
Source: Adapted from Accelerate the Sale, by Mark Rodgers, principal partner of the Peak Performance Business Group
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