Thursday, April 12, 2012

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High Fuel Prices Propel Convenience Store Sales in 2011
Keywords: Convenience Stores

Total convenience store sales set a record high in 2011, according to data released by the National Association of Convenience Stores.

Convenience store sales in 2011 totaled $681.9 billion, or one out of every 22 dollars of the overall $15.04 trillion U.S. gross domestic product, NACS reported. Motor fuel sales, driven by higher fuel prices, rose 27.1 percent to $486.9 billion, while in-store sales grew 2.4 percent to a record $195 billion.
 
RAB to Offer Special Marketing Sessions at NAB Show

In conjunction with the upcoming NAB Show in Las Vegas, April 14-19, the Radio Advertising Bureau will present five revenue-oriented sales and marketing workshops.

The first of these information-filled sessions, Return On Relationship (ROR) is the New Measure of Success, is scheduled for Monday, April 16, from 1:00-2:15 PM in Room N239/241. This presentation will focus on ways to enhance listener relationships and strengthen radio's appeal to advertisers, through such avenues as social media.

For more information on the NAB Show, the world's largest electronic media event, follow this link.


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CE/Appliance Dealers Achieve Success Through Diversification
Keywords: Consumer Electronics | Appliance Stores

When the going got tough in consumer electronics and appliances, the toughest dealers got going by broadening their assortments into new and varied product categories.

Recalling their entrepreneurial spirit -- and leveraging the web and their buying groups -- retailers have ventured beyond their comfort zones to mine fresh profits from the prosaic (mattresses), the trendy (designer sunglasses), and just about everything in between.

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Landscape Maintenance, Lawn Care Poised for Growth in 2012
Keywords: Lawn and Garden

Following a modest resurgence in 2011, the landscape maintenance and lawn care business is poised for more growth this year. Both residential and commercial clients are showing signs of loosening up, and contractors are deploying strategies to make 2012 their best showing in several years.

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Daily Sales Tip: Don't Limit Your Choices

I understand that we're all too busy as it is, and it can be tempting to try to shortcut the sales rep hiring process. Resist the urge.

Many business owners try to streamline hiring by focusing on one or two candidates. A better tactic is to start with 5 or even 10 candidates, knowing that you'll lose a couple at each step of the hiring process. That way, you can compare candidates against each other, rather than just an ideal you have in your mind.

A candidate pool will help you keep the right perspective throughout the interview process.

Source: Sales consultant/speaker Kendra Lee


Station Manager, NMI Chicagoland
ACCOUNT EXECUTIVE, WRBS - Baltimore, MD
ACCOUNT EXECUTIVES, Apex Broadcasting - Destin/Ft. Walton, FL
General Manager/Sales Manager, Ohio Valley Small Market
Senior Account Manager, ARBITRON - Midwest Region


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