Alternative Revenue Focus | Tuesday, March 4, 2014

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Taco Bell Takes On The Breakfast Experience As Part Of Their ‘Liv Mas’ Platform

Keywords: Fast Food

Taco Bell is entering the “Breakfast Wars” on March 27 with a massive nationwide campaign. To complement the new menu, Taco Bell is launching its biggest marketing campaign in history. The menu features 13 new offerings, including the A.M. Crunchwrap and the Waffle Taco, a waffle wrapped around a sausage patty or bacon, with scrambled eggs and cheese and served with a side of syrup. Rainforest-Certified coffee will also be served.

(Source:, By Alicia Kelso, 2/24/2014)
The NAB Show: A Chance to Learn!

The Radio Advertising Bureau will present five revenue and growth oriented sales and marketing sessions at this year's NAB Show, to be held in Las Vegas April 5-10, 2014.

On Tuesday, April 8, from 10:30-11:45 AM, dozens of sales and promotion ideas will be delivered in 2 minutes of less during Rapid Fire Revenue Generators for Small/Medium Market Radio. Bring your own ideas and share them with fellow radio professionals as part of this lively session.

For more information on the NAB Show, follow this link.

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5 Emerging Sponsorship Categories for 2014

Keywords: Sponsorship Sales

IEG SR highlights five categories that are expected to expand sponsorship activity in 2014, recent deals in each category, and hot button goals and objectives. Electronic Cigarettes, Online Gambling, Beauty Brands, Usage-Based Auto Insurance, and Cruise Lines are facing increased competition, burgeoning new markets, or are searching for new venues to increase exposure to new consumer aurediences.

(Source: IEG Sponsorship Report, 01/13/2014)

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Purina's Friskies Enlists Grumpy Cat For SXSW Promo

Keywords: Pet Supply Stores

In a nautical-themed campaign, the iconic Grumpy Cat has set sale as the official "spokescat" for Friskies at this week's South by Southwest Interactive Festival. Pet food company Nestle Purina PetCare has promoted Grumpy Cat to "Worst Mate" status to bring attention to their new shrimp flavor Friskies Seafood Sensations.

(Source: Marketing Daily (Mediapost), By Tanya Irwin, 03/02/2014)

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Daily Sales Tip: Interactive Job Fair Create an interactive job fair right on your website. Allow your station listeners to apply for new careers in a fun new way. The job fair page features booth space, job descriptions, contact information, and resume upload features, and your listeners never have to leave their computers! Sell packages to Human Resource departments, schools, retailers, and even list your own station jobs. Each booth can be sponsored by a local non-competitive advertising client and feature video, a coupons, a sweepstake, or other fun and engaging digital items. Package interactive job fair features with on-air promotional schedules to create a winning program for the station and your listeners!

Source: Brandeis C. Hall,, (972) 753-6786

Account Executive, WRAL-FM - Raleigh, NC

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