Autosignal | Thursday, March 6, 2014

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Chilly Weather Stalls February Vehicle Sales
Keywords: Autos-New Domestic | Autos-New Imported

The frigid weather that blanketed many parts of the country did its part in keeping shoppers out of showrooms in February, as auto sales finished basically flat for the month, when compared to February of 2013.

However, consumers began returning to dealerships in the latter part of the month, and manufacturers are looking forward to March, historically one of the busiest sales months of the year.

(Source: The Detroit News, By Karl Henkel and Melissa Burden, 03/03/14)
The NAB Show: A Chance to Learn!

The Radio Advertising Bureau will present five revenue and growth oriented sales and marketing sessions at this year's NAB Show, to be held in Las Vegas April 5-10, 2014.

On Monday, April 7, from 2:00-3:00 PM, Concentrating on Core Radio Revenues will be offered. Digital and integrated media are important, but don’t let these new attractions allow your salespeople to take their eye off of your primary revenue opportunities.

For more information on the NAB Show, follow this link.

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Car Buyers Research More, Visit Showrooms Less
Keywords: Automotive

Brand Advertising More Important Than Ever

The process of buying a car is changing noticeably, says a new report by McKinsey & Co. Consumers are spending less time at dealerships -- as in visiting an average of only 1.6 -- preferring to do much of the research online beforehand.

(Source: CNBC, By Philip LeBeau, 02/26/14)

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Auto Dealers’ Profits Up
Keywords: Advertising Spending

Average Dealership Returned 29% Profit on Equity

According to figures compiled by the National Automobile Dealers Association, the average auto dealership made a net pretax profit of $923,248 in 2013, which was the highest noninflation–adjusted amount since the NADA began tracking the data in 1970.

(Source: Automotive News, By Amy Wilson, 03/03/14)

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Daily Sales Tip: Generating Testimonials

Make it easy for people to provide testimonials. One of the most common comments you'll hear from clients when asking for testimonials is, "Well I'm really not much of a writer, so it's hard for me to put it into words."

The real power of testimonials comes from the fact that they're not polished...they're authentic and from the heart. Show the client other client testimonials as an example. That should set the table for them.

Next, ask your client the following: "Finish this sentence in 25 words or less: I really like (product/service/person) because..." This really works because it gets right to the point about the feelings people have for you, for what you do and for what you're selling.

Source: Sales trainer/consultant Colleen Francis

Account Executive, WRAL-FM - Raleigh, NC

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