Alternative Revenue Focus | Monday, March 10, 2014

Daily Sales Tip    | RST Archive    |    Job Center    |    Training Calendar    |     |   Print/View Full Issue

A Bacon Scent Alarm Clock? Oscar Mayer Is Making It Real
Keywords: Sweepstakes Promotion

Oscar Mayer is hamming it up with a sweepstakes letting consumers beta test their zany new "Bacon Scent Alarm Clock" app for iPhones. Yes, the plug-in actually emits a puff of bacon scent when the alarm triggers.

(Source:, by Patricia Odell, 03/07/14)
Join Us At The NAB Show!

The Radio Advertising Bureau will present five revenue and growth oriented sales and marketing sessions at this year's NAB Show, to be held in Las Vegas April 5-10, 2014.

Radio commercials produced successfully create a desire for the advertiser’s product and are more entertaining for your listeners. In this workshop, Creative Radio Commercial Production and Imaging, you’ll learn what makes great radio creative and what doesn’t, while also picking up proven strategies that can be quickly implemented at your station.

This session is scheduled for Monday, April 7, from 4:15-5:00 PM. For more information on the NAB Show, follow this link.

  Read More

Using Video to Make Your Cause Marketing Show, Not Tell
Keywords: Cause-Related Marketing

The vast majority of marketers are focused on the creation of custom content as an integral piece of their overall marketing strategy. And with consumers interacting with video at twice the rate of other digital content, compelling videos are top of mind for all marketers.

(Source: Cause Marketing Forum, by Anne Erhard, 03/04/14)

  Read More

When It’s OK, Even Brilliant, To Charge For Event Attendance
Keywords: Event Marketing

Bravo channel did it. LEGO does it. GoGoSqueeze and Life is Good are doing it.

(Source:, by Rachel Kirkpatrick, 02/13/14)

  Read More


Daily Sales Tip: Explore All Your Options Where do you find Alternative Revenue or NTR dollars? Not with a media buyer. Explore a variety of budgets within a company: brand management, sales management, product management, marketing, public relations, human resources (for employee relations), trade relations, multi-cultural marketing, short, there are a lot of doors. Rattle every knob until one opens.

Source: Brandeis C. Hall,, (972) 753-6786

Account Executive, WRAL-FM - Raleigh, NC
Sales Manager, West Virginia Radio Corporation

1-800-232-3131 | | To unsubscribe, CLICK HERE and enter REMOVE in the subject line.