Tuesday, March 11, 2014

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133 Million Adults Will Celebrate St. Patrick's Day This Year
Keywords: St. Patrick's Day

Despite the fact that St. Patrick's Day falls on a Monday this year, 55.5% of Americans still plan to celebrate the holiday in some way.

According to the National Retail Federation, spending on the day's festivities will total $4.77 billion, up from $4.72 billion last year. The average person will spend $35.78, increasing traffic for grocery stores, restaurants and bars in the process, compared to $35.27 a year ago.

(Source: National Retail Federation, by Kathy Grannis, 03/03/14)
The NAB Show: A Chance to Learn!

The Radio Advertising Bureau will present five revenue and growth oriented sales and marketing sessions at this year's NAB Show, to be held in Las Vegas April 5-10, 2014.

On Tuesday, April 8, from 10:30-11:45 AM, dozens of sales and promotion ideas will be delivered in 2 minutes of less during Rapid Fire Revenue Generators for Small/Medium Market Radio. Bring your own ideas and share them with fellow radio professionals as part of this lively session.

For more information on the NAB Show, follow this link.

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Lent Prompts Spike in Restaurant Seafood Sales
Keywords: Restaurants | Fast Food

This is a time for increased seafood sales in the restaurant industry thanks to Lent, the 40-day period before Easter that began on March 5.

"It's a significant business opportunity, I think, for all chains," said Brad Haley, chief marketing officer of CKE, Inc., the parent company of quick-service restaurants Carl's Jr. and Hardee's, which is offering fish specials for the season.

(Source: Nation's Restaurant News, by Bret Thorn, 03/04/14)

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Consumer Group Finds Problems With Tax Preparation Business
Keywords: Accountants/Tax Services

Filing an accurate tax return is a serious matter. But using a tax preparer does not always guarantee accuracy. The reason: The tax preparation business in the U.S. is largely unregulated.

While certified public accountants are licensed and enrolled agents are credentialed by the IRS, the vast majority of tax preparers do not have to meet even minimum standards for education, training or competency.

(Source: CNBC, by Herb Weisbaum, 01/30/14)

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Daily Sales Tip: Strive for Continuous Improvement

Great salespeople are constantly on the lookout for new ways to sharpen their skills.

Sometimes that means recording (and listening back) to a cold call to ensure it was on point.

Other times it means asking a trusted colleague to join them on a sales call, so they can gain an objective, third-party perspective.

The key: Always keep an eye out for ways to provide a better buying experience for customers, and, in so doing, raise the bar on your own performance.

The more skills salespeople can add to their "sales toolkit," the greater potential they have to consistently reach new heights.

Source: Based in part on From a Good Sales Call to a Great Sales Call, by Richard M. Schroder

Sales Manager, West Virginia Radio Corporation

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