Alternative Revenue Focus | Monday, March 17, 2014

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The Power of 'Month Of' Healthcare Marketing Promotions
Keywords: Promotions

Companies are always looking for a good cause to which they can tie their brand. And in the healthcare marketing arena alone, the calendar is rife with commemoration months, from May's National Women's Check-Up Day to Movember's grow-a-mustache for testicular cancer awareness.

(Source: Marketing: Health (MediaPost), by John Jarmul, 03/12/14)
Join Us At The NAB Show!

The Radio Advertising Bureau will present five revenue and growth oriented sales and marketing sessions at this year's NAB Show, to be held in Las Vegas April 5-10, 2014.

Radio commercials produced successfully create a desire for the advertiser’s product and are more entertaining for your listeners. In this workshop, Creative Radio Commercial Production and Imaging, you’ll learn what makes great radio creative and what doesn’t, while also picking up proven strategies that can be quickly implemented at your station.

This session is scheduled for Monday, April 7, from 4:15-5:00 PM. For more information on the NAB Show, follow this link.

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Supermarket Cause Campaigns Bring in Big Bucks
Keywords: Cause-Related Marketing

Grocers' efforts to raise funds and awareness supporting health-related causes have generated millions of dollars in donations and given their customers a chance to support cause programs in their local communities.

(Source: Progressive Grocer, by Bridget Goldschmidt, 03/01/14)

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#Hashtags; Don’t Just Lie There, Do Something!
Keywords: Sponsorship Sales

What to do with the ubiquitous #hashtag? Use them to leverage engagement and revenue at your events. This slideshow gives 12 creative ways to use hashtags effectively at your events.

(Source:, by Alesandra Dubin, 01/27/14)

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Daily Sales Tip: Goals of Sponsorship All sponsorship goals come down to the same two: changing consumers' perception about a product, brand, or service, or changing their behavior in relation to it.

With every element we seek to sell to a potential sponsor, we must ask the question, "How will this either change the perception the consumers who listen to our station(s) have and/or how will it change their behavior?"

Source: Brandeis C. Hall,, (972) 753-6786

Sales Manager, West Virginia Radio Corporation
Small Market Manager, Digity

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