Tuesday, March 25, 2014

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Light-Vehicle Sales Strengthening in March
Keywords: Automotive

Sales of new vehicles appear to be picking up in March, after somewhat disappointing numbers for the first two months of the year, according to the monthly forecast from J.D. Power and LMC Automotive.

New light-vehicle retail sales are expected to reach 1.19 million units in March, a 7% increase when compared to March of 2013.

(Source: J.D. Power and Associates, 03/20/14)
The NAB Show: A Chance to Learn!

The Radio Advertising Bureau will present five revenue and growth oriented sales and marketing sessions at this year's NAB Show, to be held in Las Vegas April 5-10, 2014.

On Tuesday, April 8, from 10:30-11:45 AM, dozens of sales and promotion ideas will be delivered in 2 minutes of less during Rapid Fire Revenue Generators for Small/Medium Market Radio. Bring your own ideas and share them with fellow radio professionals as part of this lively session.

For more information on the NAB Show, follow this link.

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Retailers Taking Advantage of Drop in Solar Energy Prices
Keywords: Electric Utilities

The price of solar panels has dropped dramatically over the past three years, as has the cost of solar energy itself. A recent study found that 62% of U.S. homeowners are interested in solar power for their residences, although fewer than half realize that the products have become much more affordable, according to research by SolarCity, the largest provider of residential solar systems in the country.

(Source: Retail Wire, by George Anderson, 03/13/14)

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More Vacationers Using the Services of Travel Agents
Keywords: Travel Agents

According to a new survey by the American Society of Travel Agents, an increasing number of travelers are using agents, and the levels of customer satisfaction with these professionals is increasing.

(Source: Travel Weekly, by Kate Rice, 02/27/14)

  Read More


Daily Sales Tip: Demonstrate Credibility

It's not enough to tell prospects you offer better service or quality than your competitor. Prospects want to hear specifics about why you're better.

Here are suggestions that may help show the difference more effectively:

* Unique qualities. What can you offer that nobody else can? Try to convert the value of your products or services into financial results.

* Advantages. What do you do better than your competitor? Give prospects what they need to understand the unique qualities of your product or service.

* Parity. If there's little difference between you and a competitor, look for minor ones that may add up to a competitive advantage.

* Disadvantages. Are there areas in your product or service in which competitors have a definite edge? Focus on the advantages you have to offset these disadvantages.

Source: Sales authority John R. Graham, president of Graham Communications

Sales Manager, West Virginia Radio Corporation
News/Talk/Sports Sales Manager, Federated Media

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