Alternative Revenue Focus | Monday, March 31, 2014

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RAB’s Exciting, NEW Co-op Directory
Keywords: Co-op Advertising

If you haven't yet heard, the RAB has re-launched the widely used and successful RAB Co-op Directory after a full overhaul of all of its services. The new directory now has over 9,000 freshly updated listings available to assist with co-op sales strategies for RAB members across the country.

The directory plans include details for both radio and digital co-op information in a new, easier-to-read format and several exciting new features to help you close more sales for more money and better results for your clients.
Join Us At The NAB Show!

The Radio Advertising Bureau will present five revenue and growth oriented sales and marketing sessions at this year's NAB Show, to be held in Las Vegas April 5-10, 2014.

Radio commercials produced successfully create a desire for the advertiser's product and are more entertaining for your listeners. In this workshop, Creative Radio Commercial Production and Imaging, you'll learn what makes great radio creative and what doesn't, while also picking up proven strategies that can be quickly implemented at your station.

This session is scheduled for Monday, April 7, from 4:15-5:00 PM. For more information on the NAB Show, follow this link.

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Tops to Give Learning Gardens to Local Schools
Keywords: Cause-Related Marketing

Elementary schools in the service area of Tops Markets -- including 159 full-service supermarkets -- are getting the chance to win a learning garden installation for their school from a partnership between Tops, Dole Fruit Bowls, and Captain Planet Foundation.

(Source: Progressive Grocer, 03/25/14)

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Audio Streaming Providers Let the Brands Play On
Keywords: Sponsorship Sales

How can brands extend the life of a music sponsorship after an event and continue to engage and activate consumers? The answer seems to be through audio streaming channels.

(Source: Cardenas Marketing Network, by Christian Banach, 02/17/14)

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Daily Sales Tip: A Co-op Opportunity for Mother's Day "Pandora is offering Co-op?!" No, not THAT Pandora, I assured my friend.

The jewelry company, Pandora -- famous for its customizable charm bracelets, is offering special, limited-time, co-op programs for participating retailers. Talk to your local jewelry stores that offer Pandora charms, bracelets, and other collection pieces about using this co-op targeted at Mother's Day gift-buying.

Source: Brandeis C. Hall,, (972) 753-6786

Advertising Agency Franchise Owner, Viamark - MA, CT, RI, NH, VT, ME, NY, NJ, PA, DE, NC, SC, TN, GA, FL
Sales Manager, West Virginia Radio Corporation
News/Talk/Sports Sales Manager, Federated Media

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