Wednesday, April 2, 2014

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Radio Plays Key Role in Obamacare's Enrollment Drive
Keywords: Radio

As part of the all-out registration push during the final days for enrollment in Obamacare, a number of different strategies, spokespersons -- and media -- were utilized. But the one medium that was relied on most often, and proved most effective, was radio.

Various members of the Obama administration, along with a host of athletes, actors, musicians and other celebrities, pitched the Affordable Care Act on more than 400 radio stations nationwide as the deadline drew near, capitalizing on the traditionally strong bond that radio has with its listeners.

(Source: Yahoo News, by Olivier Knox, 04/01/14)
Join Us At The NAB Show!

The Radio Advertising Bureau will present five revenue and growth oriented sales and marketing sessions at this year's NAB Show, to be held in Las Vegas April 5-10, 2014.

The first of these seminars is new to the agenda -- Lunch and Learn -- A Discussion on Radio's Four Significant Issues. It will include segments on the perception of radio, digital revenue, HD radio and overall revenue trends.

This session is scheduled for Monday April 7, from 12:00-1:30 PM. For more information on the NAB Show, follow this link.

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Shopping Centers Undergoing a Transformation
Keywords: Shopping Centers

Despite the recent financial troubles of several long-time mall stalwarts such as Brookstone and Sbarro, the American shopping center isn't dead, it's just changing.

Mid-level malls are underperforming, but high-end shopping centers are doing just fine.

(Source: Fortune, by Claire Zillman, 03/31/14)

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Highlighting the Benefits of the Local Hardware Store
Keywords: Home Improvement | Hardware Stores

When purchasing tools for the do-it-yourselfer, there's nothing like the inventory -- and very often prices -- offered by online retailers. But there are certain advantages of local hardware/home improvement stores that the Web can't match.

(Source: Chicago Tribune, by Mike McClintock, 03/18/14)

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Daily Sales Tip: Relinquishing Control

The majority of buyers become more optimistic about the possibility of doing business once they feel they're the ones controlling the process.

In that spirit, it may be a good idea to relinquish a certain amount of control, allowing the prospect to dictate a timeline for the sale, as well as how and when the two of you will meet to discuss each step.

It's an ideal way to let the buyer know you're both on the same page, while putting him or her at ease about the risk of being pushed into an unwise buying decision.

Source: Mark Ingwer, founder of Insight Consulting Group

Advertising Agency Franchise Owner, Viamark - MA, CT, RI, NH, VT, ME, NY, NJ, PA, DE, NC, SC, TN, GA, FL
Sales Manager, West Virginia Radio Corporation
News/Talk/Sports Sales Manager, Federated Media

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