Alternative Revenue Focus | Monday, April 7, 2014

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Survey Says Sponsors Want More Tangible Results, New Benefits and Services
Keywords: Sponsorship Sales

The IEG's 14th annual IEG/Performance Research Sponsorship Decision-Makers Survey shows new trends and changes in the status quo for sponsorship decision-makers. Biggest news: Sponsors are prioritizing connections to personalities and talent associated with properties, as well as access to sponsored organizations' databases and mailing lists.

(Source: IEG, 04/04/14)
Upcoming Webinar: How To Get Your Voicemail Messages Returned

How far into your voicemail message does your prospect get before punching "delete?" Your prospect is distracted with other concerns, and your job is to say something that is going to cut through all of the clutter and get their attention.

Join author, speaker, and radio pro Dan O'Day as he shares specific examples, key words, secret weapons, and real voicemails that will get your messages returned.

This webinar will presented twice: Tuesday, April 15, at 10 AM, and again on Thursday, April 17, at 3 PM. For registration information, click here.

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Green Giant Campaign Gets Moms’ Attention By Helping Fight Bullying
Keywords: Cause-Related Marketing

As part of Bullying Prevention Month last October, Green Giant created a full-scale cause program around bullying prevention to differentiate its Green Giant frozen vegetables brand among moms.

(Source: Cone, Inc., 04/03/14)

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Baskin-Robbins Helps Franchises With New Campaign, New Products, New Options
Keywords: Promotions

Custom ice cream cakes, online ordering, and a social media sweepstakes tie-in with "The Amazing Spider-Man 2," hitting U.S. theaters on May 3, is just part of the plan for the ice cream brand to help its franchisees grow sales and profits.

(Source: Marketing Daily, by Karlene Lukovitz, 04/02/14)

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Daily Sales Tip: Watch What You Say Have you ever read a proposal from a competitor? They use the same colorful words you do. So differentiate yourself with meaningful words. Don't use "hype" words like "best," "awesome," "tons," "huge," and other clichéd hyperbole.

Avoid grossly unsubstantiated claims, too. Instead, use power words that indicate a path to a return on investment. Offer real sales opportunities and other tangible benefits like sampling, sweepstakes, etc. And use words that describe your true competitive edge, not "once in a lifetime chances."

Source: Brandeis C. Hall,, (972) 753-6786

Advertising Agency Franchise Owner, Viamark - MA, CT, RI, NH, VT, ME, NY, NJ, PA, DE, NC, SC, TN, GA, FL
Sales Manager, West Virginia Radio Corporation
News/Talk/Sports Sales Manager, Federated Media

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